Author, as appears in the article.: Marine-Roig, Estela Anton Clave, Salvador

Department: Geografia

URV's Author/s: Anton Clavé, Salvador / MARINÉ ROIG, ESTELA

Keywords: Travel review Travel blogs Travel blog Spatial indexes Online travel reviews Multiscalar destination Destination image specialisation Catalonia

Abstract: The aim of this paper is to study the perceived image specialisation of multiscalar tourism destinations as reflected in tourists' online user-generated content (UGC). For this purpose, perceived image and place specialisation among subregional brands within a regional destination are studied in the case of Catalonia. The analysis consists of a computerised quantitative content analysis based on keyword counts, aggregated into attraction factor categories, of more than 128,000 travel blog and review entries. First, the density of each attraction factor is analysed for each subregional brand. Second, spatial coefficients are applied to further ascertain the relative specialisation of each subregional brand. Results show strong perceived specialisation between subregional brands within Catalonia as a multiscalar destination and highlight the role of each one in the building of the image of Catalonia as a whole

Research group: GRATET. Anàlisi Territorial i Estudis Turístics

Thematic Areas: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management

licence for use: https://creativecommons.org/licenses/by/3.0/es/

ISSN: 2212571X

Author's mail: salvador.anton@urv.cat

Author identifier: 0000-0001-9818-2778

Record's date: 2023-02-18

Papper version: info:eu-repo/semantics/submittedVersion

Link to the original source: https://www.sciencedirect.com/science/article/pii/S2212571X1500075X?via%3Dihub

Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/

Papper original source: Journal Of Destination Marketing & Management. 5 (3): 202-213

APA: Marine-Roig, Estela Anton Clave, Salvador (2016). Perceived image specialisation in multiscalar tourism destinations. Journal Of Destination Marketing & Management, 5(3), 202-213. DOI: 10.1016/j.jdmm.2015.12.007

Article's DOI: 10.1016/j.jdmm.2015.12.007

Entity: Universitat Rovira i Virgili

Journal publication year: 2016

Publication Type: Journal Publications