Repositori institucional URV
Español Català English
TITLE:
Contribution of language to the creation of corporate social capital - RP:4292

Author, as appears in the article.:Dhir, Krishna S.
Journal publication year:2019
Publication Type:##rt.metadata.pkp.peerReviewed##
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
Abstract:With increased globalization of trade and business in a knowledge-based economy, and increasing diversification of the workforce, there is increasing pressure on multinational companies to report, and even measure, their social capital. This article explores the role of language in the creation of corporate social capital. The language used in a corporation is an asset, which creates value and corporate social capital in the use and exchange of ideas. Linguists have long attempted to assess the value of language as a commodity, but with little success. This article offers an approach to overcome this difficulty and to measure the value of language as an element of corporate social capital. To do so, it draws an analogy between the functions of language and functions of currency. The article goes on to suggest that multinational corporations should hold a portfolio of language skills, much as it does a portfolio of currencies.
Keywords:Utility of language
Language portfolio
Value of language
Policy
Language
Social capita
Search your record at:

Available files
FileDescriptionFormat
DocumentPrincipalDocumentPrincipalapplication/pdf

Information

© 2011 Universitat Rovira i Virgili