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TITLE:
Distribució comercial: proposta d'eina per potenciar el canal directe en el sector hoteler - TFG%3A1568

Student:Gómez Follonier, Agustina
Language:Català
Title in original language:Distribució comercial: proposta d'eina per potenciar el canal directe en el sector hoteler
Title in different languages:Commercial distribution: tool proposal to promote the direct channel in the hotel industry
Keywords:commercial distribution, commercial channels, direct channel
Subject:Turisme
Abstract:In a situation like the current one, where the intermediaries of the commercialization have acquired a prominent and relevant paper, it is necessary to raise the suitability of this one. To lessen the intermediation promoting the direct channel is going to be the strategy proposed in the present project for those hotel managers interested in increase their power and control of the product, as well as to increase their income. The supply of unexpected supplementary products, with the consequent costumer loyalty, will be the result obtained.
Project director:Pié Dols, Laia
Department:Gestió d'Empreses
Education area(s):Turisme
Entity:Universitat Rovira i Virgili (URV)
TFG credits:6
Creation date in repository:2018-05-10
Work's public defense date:2017-06-05
Academic year:2016-2017
Confidenciality:No
Subject areas:Tourism and leisure
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