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TITLE:
Pla de màrqueting per l'empresa Torres Import i estudi de mercat sobre els hàbits de consum dels productes gourmet - TFG:2023

Student:Silo Comas, Anna
Language:Català
Title in original language:Pla de màrqueting per l'empresa Torres Import i estudi de mercat sobre els hàbits de consum dels productes gourmet
Title in different languages:Marketing Plan for the company Torres Import and market study on gourmet product consumpion habits
Keywords:Gourmet product, loyalty and reputation
Subject:Màrqueting
Abstract:This degree’s final work, is based in a marketing plan for the distribution company Torres Import, dedicated to the commercialization of gourmet products to customers in the food sector, from physical stores to the “Horeca” sector. First, it shows an internal and external analysis of the company, followed by a SWOT to know the strengths and weaknesses, accompanied by a SWOT crossed, to establish possible strategies. Followed by the analysis of the company, a study about the consumption habits of gourmet products, done to a total of 136 people, of which are over 25 years old, is the responsibility of the purchase of your home and they are residents of Catalonia. Concerning the practical part, a program of actions, composed of six actions based on the objective of the company, is presented, which is to obtain a competitive advantage through differentiation, through two specific objectives, to increase customer loyalty and the reputation of the company.
Project director:Suau Solé, Irene
Department:Gestió d'Empreses
Education area(s):Administració i Direcció d'Empreses
Entity:Universitat Rovira i Virgili (URV)
TFG credits:6
Creation date in repository:2019-07-05
Work's public defense date:2019-06-25
Academic year:2018-2019
Confidenciality:No
Subject areas:Economic and business sciences
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