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TITLE:
Noves vies de creació de valor per a una Cadena d'Hotels de la Costa Daurada a través d'un anàlisi estratègic i multidimensional - TFG:2448
Handle: http://hdl.handle.net/20.500.11797/TFG2448

Student:Pérez Reina, Àngel
Language:Català
Title in original language:Noves vies de creació de valor per a una Cadena d'Hotels de la Costa Daurada a través d'un anàlisi estratègic i multidimensional
Title in different languages:New ways of value creation for an Hotel Chain of the Costa Daurada through a strategic and multidimensional analysis
Keywords:Value Creation, Hotel Chain, Costa Daurada
Subject:Turisme
Abstract:The empirical evidences show that, according to a data of activity referents to the hotel sector of the Costa Daurada and focused especially at the development of a model adapted to the area according with the Lifecycle of the Destinations (Butler, 1980), the destination is passing for a new phase to analyse, but especially to understand and focus properly the future business strategies (Caves, 1980) and determine a new corporate vision focused in the creation of value taking into account the potential reduction of operational activity expected in the future. With the aim to adapt some new strategies at a real business agent, it is established a collaboration with a Chain of Hotels leader at the destination to proceed at analysing a tracked of operational variables of individual form and relate them with of others of the hotel sector of the Costa Daurada, determining divergences with the average of the sector and detecting competitive advantages (Porter & Kramer, 2006). Once we analyse the real result of some variables of activity about the Chain of Hotels with perspective (2015-2018), it is proceed to the optic of analysis Top-Down in relation to the tourist phenomenon at Europa to reduce finally the approach at a series of business agents leaders in the holidaymakers market, which are directly responsible of more of the 50% of the turnover of the hotel agent analysed. Finally, after the integration of life cycle concept and interrelated with the potential reduction of operational and economic activity according to the classical methods of business estimation focused at the Hotel case (Fernández, 2008; Corbatón, 2013), and discovered some business and operational indicators about the Hotel Chain and some Tour Operators, we obtain through that multidimensional integration of data new roads of value creation for the Chain of Hotels in collaboration.
Project director:Azuara Garcés, David
Department:Geografia
Education area(s):Turisme
Entity:Universitat Rovira i Virgili (URV)
TFG credits:6
Creation date in repository:2019-12-18
Work's public defense date:2019-06-04
Academic year:2018-2019
Confidenciality:No
Subject areas:Tourism and leisure
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