Els fans musicals com a consumidors

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TITLE:

Els fans musicals com a consumidors - TFG:2773

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https://hdl.handle.net/20.500.11797/TFG2773

Student:	Mingorance Murcia, Noelia
Language:	Català
Title in original language:	Els fans musicals com a consumidors
Title in different languages:	Music fans as consumers
Keywords:	musicalconsumer, musicmarketing, onlinemarketing
Subject:	Música
Abstract:	TITLE: Musical fans as consumers. ABSTRACT: In times with consumer profiles as diverse as the current one, there is a need to know the psychological aspects that lead them to act. Music is the perfect ally of connection between people and, it is already a reality that artists can modify shopping behaviors beyond commercials. We are talking about a community of fans, which includes followers who take the celebrities as models, making marketers’ labor way easier, so they take advantage of the fan phenomenon to attract them to brands. KEY WORDS: musical consumer, music marketing, online marketing, fan community
Project director:	Planell Tolós, Raquel
Department:	Gestió d'Empreses
Education area(s):	Economia
Entity:	Universitat Rovira i Virgili (URV)
Creation date in repository:	2020-11-12
Work's public defense date:	2020-03-07
Academic year:	2019-2020
Confidenciality:	No
Subject areas:	Economic and business sciences
Access rights:	info:eu-repo/semantics/openAccess

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File	Description	Format
Memòria	Memory	application/pdf

Type:	info:eu-repo/semantics/bachelorThesis
Contributor:	Planell Tolós, Raquel
Títol:	Els fans musicals com a consumidors
Language:	Català
Subject:	Economia i empresa Economic and business sciences Economía y empresa Música
Creator:	Mingorance Murcia, Noelia
Rights:	info:eu-repo/semantics/openAccess
Date:	2020-03-07

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