Repositori institucional URV
Español Català English
Belongs to TFG:SerieGeneralADE collection
TITLE:
El pla de màrqueting de Sutracel, S.L. - TFG:5979
Handle: https://hdl.handle.net/20.500.11797/TFG5979

Student:Palazón Güell, Laia
Language:cat
Title in original language:El pla de màrqueting de Sutracel, S.L.
Title in different languages:The marketing Plan for Sutracel, S.L.
Keywords:Marketing, plan, trade
Subject:Màrqueting
Abstract:The following dissertation consists in the completion of a marketing plan for Sutracel S.L., a company dedicated to the unspecified bulk trade. A contextualisation has therefore been made in the marketing of services and in the procedures required in order to set up a marketing plan. In order to increase brand visibility and improve the service offered, a thorough analysis of the environment as well as the internal operation of the company has been carried out. To analyse the environment, two methods have been used: the five competitive forces of M. Porter to carry out the analysis of the micro environment and a PESTEL analysis, to determine the factors of the macro environment. In addition, an internal analysis of the company has been carried out, through the marketing of the "7 Ps", as well as a market study, prepared through a survey of 78 of the current customers of the company in order to identify its needs and preferences.
Project director:Calero de Diego, Adrià
Department:Gestió d'Empreses
Education area(s):Administració i Direcció d'Empreses
Entity:Universitat Rovira i Virgili (URV)
Creation date in repository:2023-07-14
Work's public defense date:2023-06-26
Academic year:2022-2023
Confidenciality:No
Subject areas:Economic and business sciences
Access rights:info:eu-repo/semantics/openAccess
Search your record at:

Available files
FileDescriptionFormat
MemòriaMemoryapplication/pdf

Information

© 2011 Universitat Rovira i Virgili