El podcast com a eina de màrqueting: la Llotja

Belongs to TFG:SerieGeneralADE collection

TITLE:

El podcast com a eina de màrqueting: la Llotja - TFG:7599

Handle:

https://hdl.handle.net/20.500.11797/TFG7599

Student:	Mazzone Shimazu, Maria Fernanda
Language:	cat
Title in original language:	El podcast com a eina de màrqueting: la Llotja
Title in different languages:	Podcast as a marketing tool: la Llotja
Keywords:	Digital Marketing, Podcast, Branded Podcast
Subject:	Màrqueting digital
Abstract:	In a digitized world where marketing and its trends are constantly evolving, the companies need to adapt to technological and social changes. One of the most prominent emerging communication trends today is Podcasting. Companies have been able to take advantage of the Branded Podcast as a digital marketing tool, which brings visibility and added value to the brand. This project reflects the creation of La Llotja, an RPL Invest Podcast, dedicated to promoting local entrepreneurship, discussing economic and business topics.
Project director:	Pàmies Pallisé, Maria del Mar
Department:	Gestió d'Empreses
Education area(s):	Administració i Direcció d'Empreses
Entity:	Universitat Rovira i Virgili (URV)
Creation date in repository:	2024-09-19
Work's public defense date:	2024-06-26
Academic year:	2023-2024
Confidenciality:	No
Subject areas:	Economic and business sciences
Access rights:	info:eu-repo/semantics/openAccess

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File	Description	Format
Memòria	Memory	application/pdf

Type:	info:eu-repo/semantics/bachelorThesis
Títol:	El podcast com a eina de màrqueting: la Llotja
Contributor:	Pàmies Pallisé, Maria del Mar
Subject:	Economía y empresa Economic and business sciences Economia i empresa Màrqueting digital
Date:	2024-06-26
Language:	cat
Format:	Universitat Rovira i Virgili (URV)
Creator:	Mazzone Shimazu, Maria Fernanda
Rights:	info:eu-repo/semantics/openAccess

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