El màrqueting en els automòbils de luxe

Casanelles Riera, Marc; Massó Valverde, August

Belongs to TFG:SerieGeneralADE collection

TITLE:

El màrqueting en els automòbils de luxe - TFG:778

Handle:

https://hdl.handle.net/20.500.11797/TFG778

Student:	Casanelles Riera, Marc; Massó Valverde, August
Language:	Català
Title in original language:	El màrqueting en els automòbils de luxe
Title in different languages:	Marketing of luxury cars
Keywords:	Marketing, luxury, cars
Subject:	Màrqueting
Abstract:	This paper analyses the uniqueness of marketing in the luxury sector and in the luxury cars industry. To do this job, we started from the main bibliographical sources on the subject and from these we address issues such as the definition of luxury, the importance of the brand in this world, the main features of these products, causes of development of this sector, the phenomenon of democratization, the main competitive strategies of these firms, the client profile and the marketing mix items. We also analyse the main segments of luxury cars and who makes up the competition in this market. In addition, this job also collects the opinions of two people closely linked to the world of luxury cars, thus showing the point of view of customer and seller. Therefore, we find such important elements in this sector as emotions, the exclusivity of the brand, the distinctive element of personalization, the importance of price, the limited distribution and non massive communication. Finally, the work also focuses on the topic of e-marketing studying the websites of two iconic brands in the industry: Ferrari and Porsche.
Project director:	Gené Albesa, Jaume
Department:	Gestió d'Empreses
Education area(s):	Administració i Direcció d'Empreses
Entity:	Universitat Rovira i Virgili (URV)
TFG credits:	6
Creation date in repository:	2016-07-07
Work's public defense date:	2016-06-27
Academic year:	2015-2016
Confidenciality:	No
Subject areas:	Economic and business sciences

Search your record at:

Available files
File	Description	Format
Memòria	Memory	application/pdf

All objects of this collection

Type:	info:eu-repo/semantics/bachelorThesis
Contributor:	Gené Albesa, Jaume
Títol:	El màrqueting en els automòbils de luxe
Language:	Català
Subject:	Economia i empresa Economic and business sciences Economía y empresa Màrqueting
Creator:	Casanelles Riera, Marc Massó Valverde, August
Date:	2016-06-27

Information