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TITLE:
Estratègies de Comunicació en el Mercat Industrial: El Cas de Noxifer, S.L. - TFG:7845
Handle: https://hdl.handle.net/20.500.11797/TFG7845

Student:Rull Sans, Júlia
Language:cat
Title in original language:Estratègies de Comunicació en el Mercat Industrial: El Cas de Noxifer, S.L.
Title in different languages:Communication strategies in the Industrial Market: The Case of Noxifer, S.L.
Keywords:Communication, Industrial, Noxifer, S.L.
Subject:Màrqueting
Abstract:This work analyzes the importance of communication in the industrial sector, taking as an example Noxifer, S.L. Theory and interviews are combined to understand industrial communication strategies. Industrial marketing requires a specific strategy for the B2B market. Effective communication and branding, strong relationships and personalized sales are keys to success. Noxifer implements effective communication strategies, such as catalogs, social networks and quality service. Noxifer is recommended to enhance technical training, create a network of engineers, implement a testimonial communication strategy and assume commitment to social responsibility.
Project director:Sánchez Vergara, José Ignacio
Department:Gestió d'Empreses
Education area(s):Administració i Direcció d'Empreses
Entity:Universitat Rovira i Virgili (URV)
Creation date in repository:2024-10-24
Work's public defense date:2024-06-25
Academic year:2023-2024
Confidenciality:Si
Subject areas:Economic and business sciences
Access rights:info:eu-repo/semantics/openAccess
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