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TITLE:
The relevance of the elaboration of the marketing plan for tourism destinations - TFM:1124
Handle: https://hdl.handle.net/20.500.11797/TFM1124

Student:Dounia Beldjord
Language:en
Title in original language:The relevance of the elaboration of the marketing plan for tourism destinations
Title in different languages:The relevance of the elaboration of the marketing plan for tourism destinations
Keywords:Marketing plan, tourism destinations, destination marketing
Subject:Turisme
Abstract:This research study aims to evaluate the importance of establishing a marketing plan in tourism destinations. First, a bibliographic section was dedicated to point out scholars’ opinions about the importance of the marketing plan and different concepts related to it. Second, a quantitative research was carried out with professionals in the tourism sector in order to affirm the hypothesis. Lastly, a marketing plan of Alella has been established, involving the different concepts discussed in the theoretical and practical part.
Project director:Giovanni Pietro Cavalli
Department:Gestió d'Empreses
Education area(s):Gestió de Destinacions Turístiques
Entity:Universitat Rovira i Virgili (URV)
TFM credits:12
Work's public defense date:2022-09-14
Academic year:2021-2022
Confidenciality:No
Subject areas:Tourism and leisure
APS:No
Creation date in repository:2022-10-10
Access Rights:info:eu-repo/semantics/openAccess
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