An analysis on the tourism promotion of Turkey in social media

AKBARI JONI, Raheleh

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TITLE:

An analysis on the tourism promotion of Turkey in social media - TFM:1456

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https://hdl.handle.net/20.500.11797/TFM1456

Student:	AKBARI JONI, Raheleh
Language:	en
Title in original language:	An analysis on the tourism promotion of Turkey in social media
Title in different languages:	An analysis on the tourism promotion of Turkey in social media
Keywords:	Tourism Promotion, social media, Turkey
Subject:	Turisme
Abstract:	Turkey is one of the countries that has made many efforts to develop its tourism industry. After the pandemic, this country has focused more on social media to promote this industry. The Ministry of Culture and Tourism of this country, as one of the most important DMOs, has promoted its destinations by launching the "Go Turkey" website and related platforms, and the portion of Instagram has been greater, so that most of the municipalities of this country have the official account since 2022 on this platform. Despite these efforts, academic studies on Turkish tourism promotional innovations are very limited. Hence, the aim of this thesis is to analyze Turkish tourism industry promotion on social media through focusing on tourism destinations. The posts of 2023 (January 1st to May 15th) seven of these destinations that are more active than other destinations were collected and then analyzed through content analysis method. Finally, it was found that the themes of the posts fall into seven categories. It was also found that the percentage of sharing these themes depends on the local conditions of each destination that it is a strategy for creating the image of each destination on this platform.
Project director:	ANTON CLAVÉ, SALVADOR
Department:	Geografia
Education area(s):	Gestió de Destinacions Turístiques
Entity:	Universitat Rovira i Virgili (URV)
TFM credits:	12
Work's public defense date:	2023-06-20
Academic year:	2022-2023
Confidenciality:	No
Subject areas:	Tourism and leisure
Creation date in repository:	2023-07-12
Access Rights:	info:eu-repo/semantics/openAccess

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Type:	info:eu-repo/semantics/masterThesis
Títol:	An analysis on the tourism promotion of Turkey in social media
Contributor:	ANTON CLAVÉ, SALVADOR
Subject:	Turisme i oci Tourism and leisure Turismo y ocio Turisme
Date:	2023-06-20
Language:	en
Format:	Universitat Rovira i Virgili (URV)
Creator:	AKBARI JONI, Raheleh
Rights:	info:eu-repo/semantics/openAccess

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