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TITLE:
The role of hospital websites and the integration of medical and tourism services to improve patient experience - TFM:1833
Handle: https://hdl.handle.net/20.500.11797/TFM1833

Student:Angel Fernandez de Soto, Erika
Language:en
Title in original language:The role of hospital websites and the integration of medical and tourism services to improve patient experience
Title in different languages:The role of hospital websites and the integration of medical and tourism services to improve patient experience
Keywords:Medical tourism, patient experience, service integration
Subject:Turisme
Abstract:This thesis explores the integration of medical tourism offerings by hospitals, focusing on leading and emerging destinations. By analyzing how hospitals present their services online, it reveals variations in the integration of medical and tourism information. The study identifies gaps and provides recommendations. Insights from expert conversations and website content analysis highlight the need for a more standardized approach to attract and assist international patients effectively.
Project director:Rabassa Figueras, Maria Noemí
Department:Geografia
Education area(s):Gestió de Destinacions Turístiques
Entity:Universitat Rovira i Virgili (URV)
TFM credits:12
Work's public defense date:2024-09-17
Academic year:2023-2024
Confidenciality:No
Subject areas:Tourism and leisure
Creation date in repository:2024-10-10
Access Rights:info:eu-repo/semantics/openAccess
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