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TITLE:
DESTINATION MARKETING STRATEGIES AND THE ROLE OF PARTNERSHIPS IN PROMOTING OF THE DESTINATIONS: A CASE STUDY OF SHARJAH - TFM:1837
Handle: https://hdl.handle.net/20.500.11797/TFM1837

Student:Bobkova, Olesya
Language:en
Title in original language:DESTINATION MARKETING STRATEGIES AND THE ROLE OF PARTNERSHIPS IN PROMOTING OF THE DESTINATIONS: A CASE STUDY OF SHARJAH
Title in different languages:DESTINATION MARKETING STRATEGIES AND THE ROLE OF PARTNERSHIPS IN PROMOTING OF THE DESTINATIONS: A CASE STUDY OF SHARJAH
Keywords:Destination marketing, Destination Development, the United Arab Emirates,Sharjah, Air Arabia
Subject:Turisme
Abstract:The study examines destination marketing strategies in Sharjah, focusing on the significance of partnerships in promoting the region. It highlights collaborative efforts between tourism boards, and private sectors (Air Arabia) to enhance Sharjah's visibility and appeal. By leveraging joint marketing campaigns, shared resources, and strategic alliances, stakeholders aim to attract diverse tourists and boost economic growth. The research underscores the importance of effective communication and brand positioning in showcasing Sharjah's cultural heritage and modern attractions, ultimately contributing to sustainable tourism development and enhancing the overall visitor experience.
Project director:Pietro Cavalli, Giovanni
Department:Geografia
Education area(s):Gestió de Destinacions Turístiques
Entity:Universitat Rovira i Virgili (URV)
TFM credits:12
Work's public defense date:2024-09-17
Academic year:2023-2024
Confidenciality:No
Subject areas:Tourism and leisure
APS:Sí
Creation date in repository:2024-10-11
Access Rights:info:eu-repo/semantics/openAccess
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