Whereas the use of metaphors in populist political communication has been widely studied, few works have considered the way in which the concept of populism is constructed through metaphors in the public sphere and in the media. By applying Critical Metaphor Analysis (CMA) to a sample of newspaper articles published in Spain and Italy, we detect the main metaphorical frameworks used for discursively constructing populism in countries characterized by a polarized pluralist media system. Results show that populism is metaphorized in less than half of the analyzed items and that there are three common source domains for conceptualizing the term: path/travel/movement, conflict/war/crime and personification. While similar narratives can be drawn from the use of these source domains, different perspectives appear when looking at newspapers' political leanings.
Whereas the use of metaphors in populist political communication has been widely studied, few works have considered the way in which the concept of populism is constructed through metaphors in the public sphere and in the media. By applying Critical Metaphor Analysis (CMA) to a sample of newspaper articles published in Spain and Italy, we detect the main metaphorical frameworks used for discursively constructing populism in countries characterized by a polarized pluralist media system. Results show that populism is metaphorized in less than half of the analyzed items and that there are three common source domains for conceptualizing the term: path/travel/movement, conflict/war/crime and personification. While similar narratives can be drawn from the use of these source domains, different perspectives appear when looking at newspapers' political leanings.
Title:
Marching Against a Rising and Manipulative Threat: Metaphorical Constructions of Populism in the Spanish and the Italian Press
Estudis de Comunicació Universitat Rovira i Virgili
Subject:
Arts and Humanities (Miscellaneous),Social Sciences (Miscellaneous),Social Sciences, Interdisciplinary Coverage Discourse Italy Media Metaphor People Populism Public spher Public sphere Spai Spain Style Administração pública e de empresas, ciências contábeis e turismo Art and art history Arts and humanities (all) Arts and humanities (miscellaneous) Ciência da computação Ciência política e relações internacionais Ciências ambientais Ciências biológicas i Ciências biológicas iii Ciencias humanas Ciencias sociales Comunicação e informação Cultural studies Economics Educação Enfermagem Film and theatre studies Gender studies General arts and humanities General social sciences History Interdisciplinar Interdisciplinary research in the humanities Interdisciplinary research in the social sciences Linguística e literatura Literature Media studies and communication Medicina i Medicina ii Nutrição Pedagogical & educational research Political sciences and international relations Psicología Psychology Saúde coletiva Social sciences (all) Social sciences (miscellaneous) Social sciences, interdisciplinary Sociology
