Plan De Marketing del Restaurante Vill-Rus

Belongs to TFG:SerieGeneralADE collection

TITLE:

Plan De Marketing del Restaurante Vill-Rus - TFG:5982

Handle:

https://hdl.handle.net/20.500.11797/TFG5982

Student:	Sánchez González, Sheila
Language:	spa
Title in original language:	Plan De Marketing del Restaurante Vill-Rus
Title in different languages:	Marketing Plan for the Restaurant Vill-Rus
Keywords:	Plan de marketing, restaurante, servicio
Subject:	Màrqueting
Abstract:	The present work consists of the elaboration of a marketing plan for the Vill-Rus bar-restaurant. For this, the environment has been analyzed both externally and internally. Market research has also been carried out through a customer survey to find out their opinion about the restaurant and detect areas for improvement. Based on this, the marketing objectives have been determined and specific strategies have been set to achieve them. Finally, an action plan has been designed accompanied by a set of indicators that measure its evolution to assess the effectiveness of its implementation.
Project director:	Pàmies Pallisé, Maria del Mar
Department:	Gestió d'Empreses
Education area(s):	Administració i Direcció d'Empreses
Entity:	Universitat Rovira i Virgili (URV)
Creation date in repository:	2023-07-14
Work's public defense date:	2023-06-27
Academic year:	2022-2023
Confidenciality:	No
Subject areas:	Economic and business sciences
Access rights:	info:eu-repo/semantics/openAccess

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Available files
File	Description	Format
Memòria	Memory	application/pdf

Type:	info:eu-repo/semantics/bachelorThesis
Títol:	Plan De Marketing del Restaurante Vill-Rus
Contributor:	Pàmies Pallisé, Maria del Mar
Subject:	Economía y empresa Economic and business sciences Economia i empresa Màrqueting
Date:	2023-06-27
Language:	spa
Format:	Universitat Rovira i Virgili (URV)
Creator:	Sánchez González, Sheila
Rights:	info:eu-repo/semantics/openAccess

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