Repositori institucional URV
| URV's Author/s: | Pàmies Pallisé, Maria del Mar / Ryan, Gerard Anthony / Valverde Aparicio, Mireia |
| Author, as appears in the article.: | del Mar Pamies, Maria; Ryan, Gerard; Valverde, Mireia |
| Author's mail: | gerard.ryan@urv.cat mar.pamies@urv.cat mireia.valverde@urv.cat |
| Author identifier: | 0000-0002-5008-9862 0000-0003-2648-7673 0000-0002-0174-3207 |
| Journal publication year: | 2016 |
| Publication Type: | Journal Publications |
| ISSN: | 14706423 |
| APA: | del Mar Pamies, Maria; Ryan, Gerard; Valverde, Mireia (2016). How intervention can empower children as consumers in dealing with advertising. International Journal Of Consumer Studies, 40(5), 601-609. DOI: 10.1111/ijcs.12305 |
| Paper original source: | International Journal Of Consumer Studies. 40 (5): 601-609 |
| Abstract: | In today's society, children are surrounded by advertising. Within this context, this paper presents a set of activities designed to make children aware of various marketing tactics, mainly related to advertising, so that they become empowered to make informed consumer choices. The design of the intervention and the evaluation of its effectiveness make a number of contributions to current research. Firstly, teachers carried out the activities, a role traditionally assigned to parents or researchers in previous literature. Secondly, we broaden the scope of indicators measuring the effectiveness of the activities by including the evaluation of changes not only in advertising literacy, but also in attitudes towards advertising and in children's behaviours. Results show the effectiveness of the intervention in preparing children to better deal with advertising. Suggestions for further research and the design of this type of interventions are presented. |
| Article's DOI: | 10.1111/ijcs.12305 |
| Link to the original source: | https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12305 |
| Paper version: | info:eu-repo/semantics/publishedVersion |
| licence for use: | https://creativecommons.org/licenses/by/3.0/es/ |
| Department: | Gestió d'Empreses Gestió d'Empreses |
| Licence document URL: | https://repositori.urv.cat/ca/proteccio-de-dades/ |
| Thematic Areas: | Sociología Public health, environmental and occupational health Nutrição Medicina ii Marketing Economics and econometrics Ciencias sociales Ciência de alimentos Business Applied psychology Administração, ciências contábeis e turismo Administração pública e de empresas, ciências contábeis e turismo |
| Keywords: | Effectiveness of consumer interventions Dealing with advertising Consumer education Children as consumers Attitudes towards advertising Advertising literacy |
| Entity: | Universitat Rovira i Virgili |
| Record's date: | 2025-02-08 |
| Search your record at: |   |
| File | Description | Format | |
|---|---|---|---|
| DocumentPrincipal | DocumentPrincipal | application/pdf |
© 2011 Universitat Rovira i Virgili