Estereotipos publicitarios y representaciones de género en las redes sociales / Advertising stereotypes and gender representation in social networking sites

Tortajada, I. Araüna, N. Martínez, I.

Pertenece a la colección PC:SerieArticles

TÍTULO:

Estereotipos publicitarios y representaciones de género en las redes sociales / Advertising stereotypes and gender representation in social networking sites - PC:321

Handle:

https://hdl.handle.net/20.500.11797/PC321

Autor según el artículo:	Tortajada, I. Araüna, N. Martínez, I.
Año de publicación de la revista:	2013
ISSN:	1134-3478
e-ISSN:	1988-3293
DOI del artículo:	10.3916/C41-2013-17
Enlace a la fuente original:	http://www.revistacomunicar.com/index.php?contenido=preimpreso&doi=10.3916/C41-2013-17
Versión del articulo depositado:	info:eu-repo/semantics/publishedVersion
Acceso a la licencia de uso:	https://creativecommons.org/licenses/by/3.0/es/
Departamento:	Estudis de Comunicació
URL Documento de licencia:	https://repositori.urv.cat/ca/proteccio-de-dades/
Entidad:	Universitat Rovira i Virgili.
Página inicial:	177
Página final:	186
Volumen de revista:	41

Busca tu registro en:

Título:	Estereotipos publicitarios y representaciones de género en las redes sociales / Advertising stereotypes and gender representation in social networking sites
Descripción:	10.3916/C41-2013-17 This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualization in advertising. Moreover, other gender expressions are found in the sample, such as the lesbian pose or the erotization of bodies which Gill also detects in advertising. Despite the fact that the images that adolescents upload in Social Networking Sites reproduce gender stereotypes and patriarchal patterns based in advertising, it must be said that they also elaborate a relatively varied repertoire of pictures and are able to conceive original creations. These creative selfrepresentations are the outcome of a process of negotiation of gender and sexual identity which occurs in these settings, as well as in other adolescent media practices. To avoid a thoughtless reproduction of gender stereotypes and contribute to a critical negotiation of these representations, media education is needed. This media education should take into account the way in which adolescent practices are shaped by other media consumption.
Cobertura:	Anglès
Tipo:	Article info:eu-repo/semantics/publishedVersion
Coautor:	Estudis de Comunicació Universitat Rovira i Virgili.
Materia:	1134-3478
Idioma:	en
Autor:	Tortajada, I. Araüna, N. Martínez, I.
Derechos:	info:eu-repo/semantics/openAccess
Fecha:	2013

TÍTULO:

https://hdl.handle.net/20.500.11797/PC321

Archivos desponibles
Archivo Descripción Formato
DocumentPrincipal DocumentPrincipal application/pdf

Información

TÍTULO:

https://hdl.handle.net/20.500.11797/PC321

Archivos desponiblesArchivoDescripciónFormatoDocumentPrincipalDocumentPrincipalapplication/pdfVer/Abrir

Información

Archivos desponibles
Archivo Descripción Formato
DocumentPrincipal DocumentPrincipal application/pdf