Autor segons l'article: Oliveira A, Huertas-Roig A
Departament: Estudis de Comunicació
Autor/s de la URV: Huertas Roig, Maria Asuncion
Paraules clau: Crises communication Crisis communication Crisis management Destination image Terrorism Terrorist attacks Tourist destination image Twitter
Resum: The purpose of this paper is to investigate how the destination marketing organizations (DMOs) of Barcelona and Cambrils communicated information about the terrorist attacks they suffered and what they have done to recover their image. The tweets posted on the Barcelona and Cambrils profiles were examined following a content analysis method focusing on three categories of communication: (1) the terrorist attacks, (2) the actions by the DMOs to manage them, and especially (3) the tourism-related decisions that were taken in order to recover the image of the destinations. The results reveal that to a great extent the destinations focused their communication efforts on managing the attack and to a lesser extent on messages to promote tourism in the region as a way to recover their image.
Àrees temàtiques: Business and international management Business and management Ciencias sociales Hospitality, leisure, sport & tourism Management Marketing Strategy and management Tourism, leisure and hospitality management
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: sunsi.huertas@urv.cat
ISSN: 2212571X
Identificador de l'autor: 0000-0001-6684-4220
Data d'alta del registre: 2023-02-18
Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
Enllaç font original: https://www.sciencedirect.com/science/article/abs/pii/S2212571X18301094
Referència a l'article segons font original: Journal Of Destination Marketing & Management. 12 46-54
Referència de l'ítem segons les normes APA: Oliveira A, Huertas-Roig A (2019). How do destinations use twitter to recover their images after a terrorist attack?. Journal Of Destination Marketing & Management, 12(), 46-54. DOI: 10.1016/j.jdmm.2019.03.002
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
DOI de l'article: 10.1016/j.jdmm.2019.03.002
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2019
Tipus de publicació: Journal Publications