Articles producció científica> Estudis de Comunicació

How do destinations use twitter to recover their images after a terrorist attack?

  • Dades identificatives

    Identificador: imarina:5133126
    Handle: https://hdl.handle.net/20.500.11797/imarina5133126
    Autors:
    Oliveira A, Huertas-Roig A
    Resum:
    The purpose of this paper is to investigate how the destination marketing organizations (DMOs) of Barcelona and Cambrils communicated information about the terrorist attacks they suffered and what they have done to recover their image. The tweets posted on the Barcelona and Cambrils profiles were examined following a content analysis method focusing on three categories of communication: (1) the terrorist attacks, (2) the actions by the DMOs to manage them, and especially (3) the tourism-related decisions that were taken in order to recover the image of the destinations. The results reveal that to a great extent the destinations focused their communication efforts on managing the attack and to a lesser extent on messages to promote tourism in the region as a way to recover their image.

  • Altres:

    Autor segons l'article: Oliveira A, Huertas-Roig A
    Departament: Estudis de Comunicació
    Autor/s de la URV: Huertas Roig, Maria Asuncion
    Paraules clau: Crises communication Crisis communication Crisis management Destination image Terrorism Terrorist attacks Tourist destination image Twitter
    Resum: The purpose of this paper is to investigate how the destination marketing organizations (DMOs) of Barcelona and Cambrils communicated information about the terrorist attacks they suffered and what they have done to recover their image. The tweets posted on the Barcelona and Cambrils profiles were examined following a content analysis method focusing on three categories of communication: (1) the terrorist attacks, (2) the actions by the DMOs to manage them, and especially (3) the tourism-related decisions that were taken in order to recover the image of the destinations. The results reveal that to a great extent the destinations focused their communication efforts on managing the attack and to a lesser extent on messages to promote tourism in the region as a way to recover their image.
    Àrees temàtiques: Business and international management Business and management Ciencias sociales Hospitality, leisure, sport & tourism Management Marketing Strategy and management Tourism, leisure and hospitality management
    Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
    Adreça de correu electrònic de l'autor: sunsi.huertas@urv.cat
    ISSN: 2212571X
    Identificador de l'autor: 0000-0001-6684-4220
    Data d'alta del registre: 2023-02-18
    Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
    Referència a l'article segons font original: Journal Of Destination Marketing & Management. 12 46-54
    Referència de l'ítem segons les normes APA: Oliveira A, Huertas-Roig A (2019). How do destinations use twitter to recover their images after a terrorist attack?. Journal Of Destination Marketing & Management, 12(), 46-54. DOI: 10.1016/j.jdmm.2019.03.002
    URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
    Entitat: Universitat Rovira i Virgili
    Any de publicació de la revista: 2019
    Tipus de publicació: Journal Publications

  • Paraules clau:

    Business and International Management,Hospitality, Leisure, Sport & Tourism,Management,Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management
    Crises communication
    Crisis communication
    Crisis management
    Destination image
    Terrorism
    Terrorist attacks
    Tourist destination image
    Twitter
    Business and international management
    Business and management
    Ciencias sociales
    Hospitality, leisure, sport & tourism
    Management
    Marketing
    Strategy and management
    Tourism, leisure and hospitality management
    2212571X

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