Autor segons l'article: Carvache-Franco W; Carvache-Franco M; Carvache-Franco O; Hernández-Lara AB
Departament: Gestió d'Empreses
Autor/s de la URV: Hernandez Lara, Ana Beatriz
Paraules clau: Travel motivation Tourist motivations Segmentation Satisfaction Rural-areas Push Motivation Marine destinations Loyalty Experience Demand Coastal Benefit segmentation Beach
Resum: © 2020 Elsevier Ltd Coastal and marine destinations offer a variety of activities for their visitors. The objective of this empirical study was, considering the above assertation, analyzing the segmentation of the demand for this kind of destination in terms of customer motivations. This project was an on-site investigation conducted in the city of Salinas, an important coastal and marine destination in Ecuador. The researchers used 385 questionnaires and analyzed them with multivariate statistical techniques. The results show six motivational factors: “Authentic coastal experience,” “Heritage and nature,” “Learning,” “Novelty and social interaction,” “Physical activities” and “Sun and beach.” The study also shows the existence of two different segments of visitors. The first group labeled “Beach lovers” formed by tourists who have high motivation in such aspects related to the sun and the beach, this group refers to the motivational dimension “sun and beach.” The second group, labeled “Multiple coastal motives,” grouped tourists who have high values in all the motivational dimensions. The findings of this research suggest the need for a more refined and complete brand that could attract not only beach lovers but also other segments of tourists motivated by the different activities and features that this coastal and marine destination can offer.
Àrees temàtiques: Tourism, leisure and hospitality management Sociología Management Interdisciplinary research in the social sciences Hospitality, leisure, sport & tourism Ciencias sociales Ciências ambientais Business and management
ISSN: 22119736
Adreça de correu electrònic de l'autor: anabeatriz.hernandez@urv.cat
Identificador de l'autor: 0000-0002-8110-9328
Data d'alta del registre: 2023-02-19
Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
Enllaç font original: https://www.sciencedirect.com/science/article/abs/pii/S2211973620300283
URL Document de llicència: http://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Tourism Management Perspectives. 34 (100661):
Referència de l'ítem segons les normes APA: Carvache-Franco W; Carvache-Franco M; Carvache-Franco O; Hernández-Lara AB (2020). Motivation and segmentation of the demand for coastal and marine destinations. Tourism Management Perspectives, 34(100661), -. DOI: 10.1016/j.tmp.2020.100661
DOI de l'article: 10.1016/j.tmp.2020.100661
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2020
Tipus de publicació: Journal Publications
Repositori URV