Autor segons l'article: Francisco Javier Paniagua Rojano; Noemí Rabassa Figueras; Dolors Setó Pàmies
Departament: Gestió d'Empreses
Autor/s de la URV: Rabassa Figueras, Maria Noemí / Setó Pamies, Maria Dolores
Paraules clau: Tourism Social media Public relations Community manager Communication Chief communications
Resum: The aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourist destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better management of the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.
Àrees temàtiques: Multidisciplinar Información y documentación General o multidisciplinar Cultural studies Communication
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 17571898
Adreça de correu electrònic de l'autor: dolors.seto@urv.cat noemi.rabassa@urv.cat
Identificador de l'autor: 0000-0002-8525-6712 0000-0003-3789-301X
Data d'alta del registre: 2023-04-01
Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
Enllaç font original: https://www.ingentaconnect.com/content/intellect/cjcs/2015/00000007/00000002/art00003
Referència a l'article segons font original: Catalan Journal Of Communication & Cultural Studies. 7 (2): 147-162
Referència de l'ítem segons les normes APA: Francisco Javier Paniagua Rojano; Noemí Rabassa Figueras; Dolors Setó Pàmies (2015). The profile of public relations as a key to success for digital communication in tourist destinations. Catalan Journal Of Communication & Cultural Studies, 7(2), 147-162. DOI: 10.1386/cjcs.7.2.147_1
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
DOI de l'article: 10.1386/cjcs.7.2.147_1
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2015
Tipus de publicació: Journal Publications
Repositori URV