Autor segons l'article: Carvache-Franco, Wilmer; Carvache-Franco, Mauricio; Beatriz Hernandez-Lara, Ana
Departament: Gestió d'Empreses
Autor/s de la URV: Hernandez Lara, Ana Beatriz
Paraules clau: Travel motivation Tourist motivations Tourism Sustainable Satisfaction Push Loyalty Experience Demand Beach Areas
Resum: © 2020 Informa UK Limited, trading as Taylor & Francis Group. National parks with marine reserves have great potential for coastal and marine tourism. In this regard, the Galapagos archipelago is an important coastal and marine destination in Ecuador declared a World Heritage Site by UNESCO. The objective of this empirical study was to analyze demand segmentation considering tourists’ motivations in this destination. The research was carried out in situ, and multivariate statistical techniques were used to analyze the 407 questionnaires collected. The results show six motivational factors: learning, heritage and nature, sun and beach, sports, authentic coastal experience, novelty, and social interaction. Two different segments of visitors have also been found. The first group, called ‘Multiple Motives,’ is formed by tourists with high motivation in all the motivational variables that include sun and beach. The second group, called ‘Eco-coastal,’ is made up of tourists who have a great motivation to experience marine life and national parks, discovering new things they are not used to, and for knowing their flora and fauna. From these findings, useful recommendations emerge for service providers and institutions related to the tourist offer in this kind of coastal and marine destinations.
Àrees temàtiques: Tourism, leisure and hospitality management Human geography and urban studies Hospitality, leisure, sport & tourism Geography, planning and development Geografía General o multidisciplinar Environmental studies Economia Ciencias sociales
Adreça de correu electrònic de l'autor: anabeatriz.hernandez@urv.cat
Identificador de l'autor: 0000-0002-8110-9328
Data d'alta del registre: 2024-08-24
Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Current Issues In Tourism. 24 (16): 2325-2341
Referència de l'ítem segons les normes APA: Carvache-Franco, Wilmer; Carvache-Franco, Mauricio; Beatriz Hernandez-Lara, Ana (2021). From motivation to segmentation in coastal and marine destinations: a study from the Galapagos Islands, Ecuador. Current Issues In Tourism, 24(16), 2325-2341. DOI: 10.1080/13683500.2020.1811651
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2021
Tipus de publicació: Journal Publications
Repositori URV