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Gender, voice and online space: expressions of feminism on social media in Spain

  • Dades identificatives

    Identificador: imarina:9172910
    Autors:
    Willem, C., Tortajada, I.
    Resum:
    Feminism’s current momentum, encouraged by movements such as #NiUnaMenos or #MeToo, has caused many social media agents to adopt some degree of feminism as a part of their online image or personal brand. ‘Being a feminist,’ for some, has become a marketing strategy in times of great polarisation between progressive forces and a reactionary backlash against feminism. The appropriation of feminism by the global market challenges public opinion, media, and academia to think and rethink feminism, and to consider whether these changes have voided it of political meaning (Banet-Weiser, 2012, 2018; Gill, 2016b). In Spain, the (extreme) right is continually launching attacks against feminism. At the same time, minority collectives such as LGBTQ+ or Roma are helping to spread feminist values into the mainstream, denouncing one of its main struggles: structural and intersectional violence against women, including online hate and harassment. In this context of confrontation, social media agents are keeping the debate about feminism alive and are picking up Spanish grassroots movements’ claims (Araüna, Tortajada, & Willem, in press). In this article we outline the latest trends in feminist media research in Spain, examining 20+ years of postfeminism as an analytical tool, and highlighting new trends. Through recent research results, we show that in the Spanish (social) media landscape many different strands of feminism are entangled, all struggling to impose their narrative of what feminism looks like in the post-#MeToo era. We will examine the main fault lines along which feminism is divided into different undercurrents, some of which are fostering the progress of feminism, and some of which are undermining it: age (generation), class, race, and sexual identity.
  • Altres:

    Autor segons l'article: Willem, C., Tortajada, I.
    Departament: Estudis de Comunicació
    Autor/s de la URV: Tortajada Gimenez, Yolanda / Willem, Cilia Margareta Michael
    Paraules clau: Spain Social media Postfeminism Intersectionality Feminist media studies Feminism
    Resum: Feminism’s current momentum, encouraged by movements such as #NiUnaMenos or #MeToo, has caused many social media agents to adopt some degree of feminism as a part of their online image or personal brand. ‘Being a feminist,’ for some, has become a marketing strategy in times of great polarisation between progressive forces and a reactionary backlash against feminism. The appropriation of feminism by the global market challenges public opinion, media, and academia to think and rethink feminism, and to consider whether these changes have voided it of political meaning (Banet-Weiser, 2012, 2018; Gill, 2016b). In Spain, the (extreme) right is continually launching attacks against feminism. At the same time, minority collectives such as LGBTQ+ or Roma are helping to spread feminist values into the mainstream, denouncing one of its main struggles: structural and intersectional violence against women, including online hate and harassment. In this context of confrontation, social media agents are keeping the debate about feminism alive and are picking up Spanish grassroots movements’ claims (Araüna, Tortajada, & Willem, in press). In this article we outline the latest trends in feminist media research in Spain, examining 20+ years of postfeminism as an analytical tool, and highlighting new trends. Through recent research results, we show that in the Spanish (social) media landscape many different strands of feminism are entangled, all struggling to impose their narrative of what feminism looks like in the post-#MeToo era. We will examine the main fault lines along which feminism is divided into different undercurrents, some of which are fostering the progress of feminism, and some of which are undermining it: age (generation), class, race, and sexual identity.
    Àrees temàtiques: Media studies and communication Communication Ciencias sociales
    Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 2183-2439
    Adreça de correu electrònic de l'autor: cilia.willem@urv.cat yolanda.tortajada@urv.cat
    Identificador de l'autor: 0000-0002-8272-498X 0000-0002-9310-652X
    Data d'alta del registre: 2024-07-27
    Volum de revista: 9
    Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
    Enllaç font original: https://www.cogitatiopress.com/mediaandcommunication/article/view/3851
    URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referència a l'article segons font original: Media And Communication. 9 (2): 62-71
    Referència de l'ítem segons les normes APA: Willem, C., Tortajada, I. (2021). Gender, voice and online space: expressions of feminism on social media in Spain. Media And Communication, 9(2), 62-71. DOI: 10.17645/mac.v9i2.3851
    DOI de l'article: 10.17645/mac.v9i2.3851
    Entitat: Universitat Rovira i Virgili
    Any de publicació de la revista: 2021
    Tipus de publicació: Journal Publications
  • Paraules clau:

    Communication
    Spain
    Social media
    Postfeminism
    Intersectionality
    Feminist media studies
    Feminism
    Media studies and communication
    Communication
    Ciencias sociales
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