Autor segons l'article: Ferreira V; Papaoikonomou E; Terceño A
Departament: Gestió d'Empreses
Autor/s de la URV: Ferreira Gregorio, Valeria Soledad / Papaoikonomou, Eleni / Terceño Gómez, Antonio
Paraules clau: User trust Reputation management Reputation Entrepreneurship Cybersecurity Crowdfunding user trust reputation management model entrepreneurship cybersecurity
Resum: Crowdfunding can prove to be a crucial alternative financing method, especially for microentrepreneurs, new ventures, and nonprofit associations. But trust needs to be built before prospective users decide to use crowdfunding, and we still lack an in-depth understanding of how crowdfunding platforms make users trust them. We analyzed 50 crowdfunding platforms of different types, from investment and lending platforms to reward and donation platforms. Within the sample, we included successful and consolidated platforms, such as Kickstarter, Crowdcube, and Indiegogo, as well as lesser-known and less active platforms, such as Crowdence, Zank, and Fundeen. A comparative analysis of these platforms reveals a diversity of organizational practices that aim to generate trust on four levels: trust toward the platform, toward the project, toward the users, and toward the notion of crowdfunding overall. We suggest guidelines for best practices for crowdfunding platforms and a checklist of points for prospective users searching for the right crowdfunding platform. © 2021 Kelley School of Business, Indiana University
Àrees temàtiques: Marketing Economia Ciencias sociales Business and international management Business Administração pública e de empresas, ciências contábeis e turismo
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: valeria.ferreira@urv.cat antonio.terceno@urv.cat eleni.papaoikonomou@urv.cat valeria.ferreira@urv.cat
Identificador de l'autor: 0000-0003-1050-1979 0000-0001-5348-8837 0000-0003-0198-2926 0000-0003-1050-1979
Data d'alta del registre: 2023-02-23
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Enllaç font original: https://www.sciencedirect.com/science/article/pii/S0007681321001634
URL Document de llicència: http://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Business Horizons. 65 (1): 7-19
Referència de l'ítem segons les normes APA: Ferreira V; Papaoikonomou E; Terceño A (2022). Unpeel the layers of trust! A comparative analysis of crowdfunding platforms and what they do to generate trust. Business Horizons, 65(1), 7-19. DOI: 10.1016/j.bushor.2021.08.004
DOI de l'article: 10.1016/j.bushor.2021.08.004
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2022
Tipus de publicació: Journal Publications
Repositori URV