Autor segons l'article: Duque Sanchez, Elena; López de Aguileta, Garazi; Maria Canal, Josep; Foraster, Mar Joanpere
Departament: Gestió d'Empreses
Autor/s de la URV: Joanpere Foraster, Mar
Paraules clau: Language of ethics Language of desire James bond Films Casino-royale Attractiveness violence spies socialization masculinity london life language of ethics language of desire james bond gender films daniel craig
Resum: The James Bond films have had great impact in society from the first one to the most recent one (1962-2021). Much research has been conducted on them, particularly about masculinity and femininity representations. Bond habitually embodies a model of masculinity that disdains women in repetitive dynamics in each film disguised as a halo of seduction. It is identified that this masculinity model has changed in the last films towards a more sensitive and less sexist one. However, the audience’s perception of Bond’s attractiveness according to this change has not been analyzed in depth. This paper aims at studying people’s perceptions of Bond’s attractiveness as the character’s way of treating women changes, particularly in the last film No time to die. To that end, film reviews and user comments in digital platforms were revised. Then, 6 interviews have been conducted. Results show that the language of ethics is used mostly to refer to the correctness of Bond’s changes. The language of desire is mainly used to express a preference for the attractiveness of the traditional model of Bond’s masculinity. A discussion about the language of ethics and the language of desire related to the coercive discourse is made proposing further research.
Àrees temàtiques: Sociology Sociología Revistas de ciencias sociales Psicología Gender studies Estudios de género Ciencias sociales Ciencias políticas y sociología
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: mar.joanpere@urv.cat
Identificador de l'autor: 0000-0002-6006-0190
Data d'alta del registre: 2023-09-02
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Enllaç font original: https://hipatiapress.com/hpjournals/index.php/mcs/article/view/9777
URL Document de llicència: http://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Masculinities And Social Change. 11 (2): 102-128
Referència de l'ítem segons les normes APA: Duque Sanchez, Elena; López de Aguileta, Garazi; Maria Canal, Josep; Foraster, Mar Joanpere (2022). No time to lose sex-appeal. Love and attractiveness in the last James Bond movie 2021. Masculinities And Social Change, 11(2), 102-128. DOI: 10.17583/mcs.9777
DOI de l'article: 10.17583/mcs.9777
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2022
Tipus de publicació: Journal Publications
Repositori URV