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Tourist interaction and satisfaction with the chatbot evokes pre-visit destination image formation? A case study

  • Dades identificatives

    Identificador: imarina:9262471
    Autors:
    Orden-Mejia, Miguel A.Huertas, Assumpcio
    Resum:
    Destinations increasingly use chatbots in the management and communication with tourists. This study analyzes the mediating effect of chatbot usage satisfaction on forming the destination's image. As a case study, we use the Chabot "Victoria la Malaguena," Spain. Confirmatory factor analysis and structural equations were necessary to identify the relationships between the constructs. The results show that informativeness and empathy are the main attributes that influence user satisfaction and mediate forming a destination image. The study has managerial implications and provides destination management organizations with practical information for creating chatbots.
  • Altres:

    Autor segons l'article: Orden-Mejia, Miguel A.; Huertas, Assumpcio;
    Departament: Estudis de Comunicació
    Autor/s de la URV: Huertas Roig, Maria Asuncion / Orden Mejía, Miguel Ángel
    Paraules clau: Travel planning Tourist satisfaction Tourist interactions Tourist experiences Technologies Service Intention Hospitality Experience Exchange Empathy Destination image Co-creation Attributes Antecedents
    Resum: Destinations increasingly use chatbots in the management and communication with tourists. This study analyzes the mediating effect of chatbot usage satisfaction on forming the destination's image. As a case study, we use the Chabot "Victoria la Malaguena," Spain. Confirmatory factor analysis and structural equations were necessary to identify the relationships between the constructs. The results show that informativeness and empathy are the main attributes that influence user satisfaction and mediate forming a destination image. The study has managerial implications and provides destination management organizations with practical information for creating chatbots.
    Àrees temàtiques: Interdisciplinar Hospitality, leisure, sport & tourism Geography, planning and development Earth-surface processes Ciencias sociales Administração pública e de empresas, ciências contábeis e turismo
    Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
    Adreça de correu electrònic de l'autor: miguelangel.orden@estudiants.urv.cat sunsi.huertas@urv.cat
    Identificador de l'autor: 0000-0001-6684-4220
    Data d'alta del registre: 2024-08-03
    Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
    Enllaç font original: https://www.tandfonline.com/doi/abs/10.1080/13032917.2022.2072918
    URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referència a l'article segons font original: Anatolia - An International Journal Of Tourism And Hospitality Research. 34 (4): 509-523
    Referència de l'ítem segons les normes APA: Orden-Mejia, Miguel A.; Huertas, Assumpcio; (2023). Tourist interaction and satisfaction with the chatbot evokes pre-visit destination image formation? A case study. Anatolia - An International Journal Of Tourism And Hospitality Research, 34(4), 509-523. DOI: 10.1080/13032917.2022.2072918
    DOI de l'article: 10.1080/13032917.2022.2072918
    Entitat: Universitat Rovira i Virgili
    Any de publicació de la revista: 2023
    Tipus de publicació: Journal Publications
  • Paraules clau:

    Earth-Surface Processes,Geography, Planning and Development,Hospitality, Leisure, Sport & Tourism
    Travel planning
    Tourist satisfaction
    Tourist interactions
    Tourist experiences
    Technologies
    Service
    Intention
    Hospitality
    Experience
    Exchange
    Empathy
    Destination image
    Co-creation
    Attributes
    Antecedents
    Interdisciplinar
    Hospitality, leisure, sport & tourism
    Geography, planning and development
    Earth-surface processes
    Ciencias sociales
    Administração pública e de empresas, ciências contábeis e turismo
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