Author, as appears in the article.: Tortajada, I. Araüna, N. Martínez, I.
Department: Estudis de Comunicació
e-ISSN: 1988-3293
Abstract: This article presents the results of a quantitative and qualitative analysis of adolescent selfpresentations in Fotolog. The images which these adolescents create and share through the Net focus on the construction of the Self. Here gender and sexuality become the main structuring factors of representation. Results point to the fact adolescents selfpresentations mirror some of the categories defined by Goffman in his study of gender hyperritualization in advertising. Moreover, other gender expressions are found in the sample, such as the lesbian pose or the erotization of bodies which Gill also detects in advertising. Despite the fact that the images that adolescents upload in Social Networking Sites reproduce gender stereotypes and patriarchal patterns based in advertising, it must be said that they also elaborate a relatively varied repertoire of pictures and are able to conceive original creations. These creative selfrepresentations are the outcome of a process of negotiation of gender and sexual identity which occurs in these settings, as well as in other adolescent media practices. To avoid a thoughtless reproduction of gender stereotypes and contribute to a critical negotiation of these representations, media education is needed. This media education should take into account the way in which adolescent practices are shaped by other media consumption.
licence for use: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 1134-3478
Last page: 186
Journal volume: 41
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: http://www.revistacomunicar.com/index.php?contenido=preimpreso&doi=10.3916/C41-2013-17
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.3916/C41-2013-17
Entity: Universitat Rovira i Virgili.
Journal publication year: 2013
First page: 177
Repositori URV