Author, as appears in the article.: Capriotti P; González-Herrero A
Department: Estudis de Comunicació
URV's Author/s: Capriotti Peri, Vicente-Paul
Keywords: Public relations Online pressroom Museums Internet Digital communication strategies
Abstract: The main objective of this article is to analyze online pressrooms developed by museums on their corporate websites, and to assess how these institutions communicate with the media. Four key elements are evaluated: the presence of online pressrooms on museum websites, the type of content given, the information tools provided, and the resources available for providing feedback. The results suggest that the museums studied do not use the advantages of online pressrooms to communicate more frequently and better with journalists and, instead, merely reproduce the one-way, passive forms of traditional offline media relations. The paper helps to define a model for analyzing online pressrooms that shows how museums develop their media relations through the Internet and how they can implement tools to foster and improve interactive communication with the mass media. © 2013 Taylor & Francis.
Thematic Areas: Visual arts and performing arts Tourism, leisure and hospitality management Humanities, multidisciplinary Ensino Educação Economia Ciencias sociales Ciencias humanas Business and international management Arts
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: paul.capriotti@urv.cat
Author identifier: 0000-0002-9398-5886
Record's date: 2023-04-01
Papper version: info:eu-repo/semantics/acceptedVersion
Link to the original source: https://www.tandfonline.com/doi/abs/10.1080/09647775.2013.831246
Papper original source: Museum Management And Curatorship. 28 (4): 413-429
APA: Capriotti P; González-Herrero A (2013). Managing media relations in museums through the Internet: A model of analysis for online pressrooms in museums. Museum Management And Curatorship, 28(4), 413-429. DOI: 10.1080/09647775.2013.831246
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.1080/09647775.2013.831246
Entity: Universitat Rovira i Virgili
Journal publication year: 2013
Publication Type: Journal Publications
Repositori URV