Author, as appears in the article.: Miquel Àngel Bové-Sans i Raquel Laguado-Ramírez
Department: Economia
URV's Author/s: Bové Sans, Miquel Angel
Abstract: The tourism consumer’s purchase decision process is, to a great extent, conditioned by
the image that tourist has of the different destinations that make up his or her choice set.
In a highly competitive international tourist market, those responsible for destinations’
promotion and development policies seek differentiation strategies so that they may
position the destinations in the most suitable market segments, in order to improve their
attractiveness and increase or consolidate the economic benefits that tourism activity
generates in their destination. To this end, the main objective of this paper is to develop
an empirical analysis of the factors that determine the image formation of Tarragona city.
Our work is based on the use of structured and unstructured techniques to identify the
factors that determine Tarragona’s tourist image. In addition to being able to ascertain
Tarragona’s global tourist image, we consider that the heterogeneity of its visitors
requires a more detailed study that enables us to segment a visitor typology. The results
suggest the need to intensify the efforts of Tarragona’s tourism policy to improve the
product design and destination promotion, to the aim of positioning the city as an
important cultural heritage destination.
Thematic Areas: Economics and econometrics Economics
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: miquelangel.bove@urv.cat
Author identifier: 0000-0002-8238-9368
Record's date: 2023-06-09
Papper version: info:eu-repo/semantics/publishedVersion
Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: The Review Of Economics Analysis. 5 (1): 103-126
APA: Miquel Àngel Bové-Sans i Raquel Laguado-Ramírez (2013). Destination Image Analysis for Tarragona Culttural Heritage. The Review Of Economics Analysis, 5(1), 103-126. DOI: 10.15353/rea.v5i1.1404
Article's DOI: 10.15353/rea.v5i1.1404
Entity: Universitat Rovira i Virgili
Journal publication year: 2013
Publication Type: Journal Publications
Repositori URV