Articles producció científica> Estudis de Comunicació

Selling and Consuming the Nation. Understanding Consumer Nationalism

  • Identification data

    Identifier: imarina:5131551
    Authors:
    Castelló E., Mihelj S.
    Abstract:
    In recent years, nations have regained prominence as central symbols of political unity and mobilization, and proved capable of serving political goals across the political spectrum. Yet, the current revival of the national extends well beyond the realm of politics; it is anchored in the logic of global capitalism, and has become inextricably intertwined with the practices of promotion and consumption. Our article seeks to map the interface between nationalism and economic life, and bring some clarity to the so far fragmented debate on the topic, which developed under diverse headings such as 'economic nationalism', 'nation branding', 'consumer ethnocentrism' and 'commercial nationalism'. We focus more closely on developing the concept of consumer nationalism, which received little sustained attention in cultural studies and in social sciences and humanities more generally. We offer a definition of consumer nationalism, situate it vis-a-vis the broader phenomena of economic nationalism and political consumerism, and propose an analytical distinction between political consumer nationalism and symbolic consumer nationalism. Drawing on existing literature we then consider a range of examples and examine how these two forms of consumer nationalism become involved in the reproduction of nationalism, taking into account both consciously nationalist discourses and practices as well as the more banal, everyday forms of nationalism.
  • Others:

    Author, as appears in the article.: Castelló E., Mihelj S.
    Department: Estudis de Comunicació
    URV's Author/s: Castelló Cogollos, Enric
    Keywords: Nation branding Everyday nationalism Economic nationalism Consumer nationalism Consumer ethnocentrism Commercial nationalism
    Abstract: In recent years, nations have regained prominence as central symbols of political unity and mobilization, and proved capable of serving political goals across the political spectrum. Yet, the current revival of the national extends well beyond the realm of politics; it is anchored in the logic of global capitalism, and has become inextricably intertwined with the practices of promotion and consumption. Our article seeks to map the interface between nationalism and economic life, and bring some clarity to the so far fragmented debate on the topic, which developed under diverse headings such as 'economic nationalism', 'nation branding', 'consumer ethnocentrism' and 'commercial nationalism'. We focus more closely on developing the concept of consumer nationalism, which received little sustained attention in cultural studies and in social sciences and humanities more generally. We offer a definition of consumer nationalism, situate it vis-a-vis the broader phenomena of economic nationalism and political consumerism, and propose an analytical distinction between political consumer nationalism and symbolic consumer nationalism. Drawing on existing literature we then consider a range of examples and examine how these two forms of consumer nationalism become involved in the reproduction of nationalism, taking into account both consciously nationalist discourses and practices as well as the more banal, everyday forms of nationalism.
    Thematic Areas: Sociology and political science Sociology Sociologia i política Social sciences, interdisciplinary Social psychology Psicología Marketing Economics and econometrics Economia Cultural studies Comunicação e informação Ciencias sociales Ciencias humanas Business and management Business and international management Arts and humanities (miscellaneous) Antropologia / arqueologia
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 14695405
    Author's mail: enric.castello@urv.cat
    Author identifier: 0000-0003-2154-2450
    Record's date: 2024-09-07
    Papper version: info:eu-repo/semantics/submittedVersion
    Link to the original source: https://journals.sagepub.com/doi/abs/10.1177/1469540517690570?journalCode=joca
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: Journal Of Consumer Culture. 18 (4): 558-576
    APA: Castelló E., Mihelj S. (2018). Selling and Consuming the Nation. Understanding Consumer Nationalism. Journal Of Consumer Culture, 18(4), 558-576. DOI: 10.1177/1469540517690570
    Article's DOI: 10.1177/1469540517690570
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2018
    Publication Type: Journal Publications
  • Keywords:

    Arts and Humanities (Miscellaneous),Business and International Management,Cultural Studies,Economics and Econometrics,Marketing,Social Psychology,Social Sciences, Interdisciplinary,Sociology,Sociology and Political Science
    Nation branding
    Everyday nationalism
    Economic nationalism
    Consumer nationalism
    Consumer ethnocentrism
    Commercial nationalism
    Sociology and political science
    Sociology
    Sociologia i política
    Social sciences, interdisciplinary
    Social psychology
    Psicología
    Marketing
    Economics and econometrics
    Economia
    Cultural studies
    Comunicação e informação
    Ciencias sociales
    Ciencias humanas
    Business and management
    Business and international management
    Arts and humanities (miscellaneous)
    Antropologia / arqueologia
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