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The process en route: the metaphor of the journey as the dominant narrative for the political discourse in Catalonia

  • Identification data

    Identifier: imarina:5132520
    Authors:
    Moragas-Fernández C., Montagut Calvo M., Capdevila Gómez A.
    Abstract:
    Political actors use metaphor in their speeches in order to frame political issues [Charteris-Black, J. (2011). Politicians and rhetoric: The persuasive power of metaphor. Basingstoke: Palgrave Macmillan]. If they succeed in imposing a particular (metaphorical) frame, especially when there is no agreement on the definition of certain political issues, this can become the prevailing way for referring to that issue [Semino, E. (2008). Metaphor in discourse. Cambridge: Cambridge University Press]. In this research, we argue that this was the case for the metaphor of the JOURNEY in the Catalan political conflict during electoral periods. To that end we use Critical Metaphor Analysis [Charteris-Black, J. (2004). Corpus approaches to critical metaphor analysis. Basingstoke: Palgrave Macmillan] to analyse televised campaign ads from the last three elections for the Parliament of Catalonia - from 2010, 2012, and 2015 - in order to identify how political actors' use metaphors to talk about the Catalan political situation during these years and to verify if JOURNEY metaphor resulted into the dominant narrative. The results show that the political situation has been conceptualized in terms of a 'process en route,' although the narratives generated by the political actors that shaped that discourse differ.
  • Others:

    Author, as appears in the article.: Moragas-Fernández C., Montagut Calvo M., Capdevila Gómez A.
    Department: Estudis de Comunicació Estudis de Comunicació Estudis de Comunicació
    URV's Author/s: Capdevila Gómez, Aranzazu Maria / Montagut Calvo, Marta / Moragas Fernández, Carlota Maria
    Keywords: Political advertising Metáfora Journey metaphor Independence process Electoral campaign Elecciones Catalonia
    Abstract: Political actors use metaphor in their speeches in order to frame political issues [Charteris-Black, J. (2011). Politicians and rhetoric: The persuasive power of metaphor. Basingstoke: Palgrave Macmillan]. If they succeed in imposing a particular (metaphorical) frame, especially when there is no agreement on the definition of certain political issues, this can become the prevailing way for referring to that issue [Semino, E. (2008). Metaphor in discourse. Cambridge: Cambridge University Press]. In this research, we argue that this was the case for the metaphor of the JOURNEY in the Catalan political conflict during electoral periods. To that end we use Critical Metaphor Analysis [Charteris-Black, J. (2004). Corpus approaches to critical metaphor analysis. Basingstoke: Palgrave Macmillan] to analyse televised campaign ads from the last three elections for the Parliament of Catalonia - from 2010, 2012, and 2015 - in order to identify how political actors' use metaphors to talk about the Catalan political situation during these years and to verify if JOURNEY metaphor resulted into the dominant narrative. The results show that the political situation has been conceptualized in terms of a 'process en route,' although the narratives generated by the political actors that shaped that discourse differ.
    Thematic Areas: Social sciences (miscellaneous) Social sciences (all) Media studies and communication Linguística e literatura Letras / linguística Interdisciplinar General social sciences Comunicação e informação Communication Ciencias sociales
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 17405912
    Author's mail: carlotamaria.moragas@urv.cat arantxa.capdevila@urv.cat marta.montagut@urv.cat
    Author identifier: 0000-0003-3028-6663 0000-0003-3030-0488 0000-0002-0270-9983
    Record's date: 2024-09-07
    Papper version: info:eu-repo/semantics/acceptedVersion
    Link to the original source: https://www.tandfonline.com/doi/abs/10.1080/17405904.2018.1468787?journalCode=rcds20
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: Critical Discourse Studies. 15 (5): 517-539
    APA: Moragas-Fernández C., Montagut Calvo M., Capdevila Gómez A. (2018). The process en route: the metaphor of the journey as the dominant narrative for the political discourse in Catalonia. Critical Discourse Studies, 15(5), 517-539. DOI: 10.1080/17405904.2018.1468787
    Article's DOI: 10.1080/17405904.2018.1468787
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2018
    Publication Type: Journal Publications
  • Keywords:

    Communication,Social Sciences (Miscellaneous)
    Political advertising
    Metáfora
    Journey metaphor
    Independence process
    Electoral campaign
    Elecciones
    Catalonia
    Social sciences (miscellaneous)
    Social sciences (all)
    Media studies and communication
    Linguística e literatura
    Letras / linguística
    Interdisciplinar
    General social sciences
    Comunicação e informação
    Communication
    Ciencias sociales
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