Author, as appears in the article.: Moragas-Fernández C., Montagut Calvo M., Capdevila Gómez A.
Department: Estudis de Comunicació Estudis de Comunicació Estudis de Comunicació
URV's Author/s: Capdevila Gómez, Aranzazu Maria / Montagut Calvo, Marta / Moragas Fernández, Carlota Maria
Keywords: Political advertising Metáfora Journey metaphor Independence process Electoral campaign Elecciones Catalonia
Abstract: Political actors use metaphor in their speeches in order to frame political issues [Charteris-Black, J. (2011). Politicians and rhetoric: The persuasive power of metaphor. Basingstoke: Palgrave Macmillan]. If they succeed in imposing a particular (metaphorical) frame, especially when there is no agreement on the definition of certain political issues, this can become the prevailing way for referring to that issue [Semino, E. (2008). Metaphor in discourse. Cambridge: Cambridge University Press]. In this research, we argue that this was the case for the metaphor of the JOURNEY in the Catalan political conflict during electoral periods. To that end we use Critical Metaphor Analysis [Charteris-Black, J. (2004). Corpus approaches to critical metaphor analysis. Basingstoke: Palgrave Macmillan] to analyse televised campaign ads from the last three elections for the Parliament of Catalonia - from 2010, 2012, and 2015 - in order to identify how political actors' use metaphors to talk about the Catalan political situation during these years and to verify if JOURNEY metaphor resulted into the dominant narrative. The results show that the political situation has been conceptualized in terms of a 'process en route,' although the narratives generated by the political actors that shaped that discourse differ.
Thematic Areas: Social sciences (miscellaneous) Social sciences (all) Media studies and communication Linguística e literatura Letras / linguística Interdisciplinar General social sciences Comunicação e informação Communication Ciencias sociales
licence for use: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 17405912
Author's mail: carlotamaria.moragas@urv.cat arantxa.capdevila@urv.cat marta.montagut@urv.cat
Author identifier: 0000-0003-3028-6663 0000-0003-3030-0488 0000-0002-0270-9983
Record's date: 2024-09-07
Papper version: info:eu-repo/semantics/acceptedVersion
Link to the original source: https://www.tandfonline.com/doi/abs/10.1080/17405904.2018.1468787?journalCode=rcds20
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Critical Discourse Studies. 15 (5): 517-539
APA: Moragas-Fernández C., Montagut Calvo M., Capdevila Gómez A. (2018). The process en route: the metaphor of the journey as the dominant narrative for the political discourse in Catalonia. Critical Discourse Studies, 15(5), 517-539. DOI: 10.1080/17405904.2018.1468787
Article's DOI: 10.1080/17405904.2018.1468787
Entity: Universitat Rovira i Virgili
Journal publication year: 2018
Publication Type: Journal Publications