Author, as appears in the article.: Oliveira A, Huertas-Roig A
Department: Estudis de Comunicació
URV's Author/s: Huertas Roig, Maria Asuncion
Keywords: Crises communication Crisis communication Crisis management Destination image Terrorism Terrorist attacks Tourist destination image Twitter
Abstract: The purpose of this paper is to investigate how the destination marketing organizations (DMOs) of Barcelona and Cambrils communicated information about the terrorist attacks they suffered and what they have done to recover their image. The tweets posted on the Barcelona and Cambrils profiles were examined following a content analysis method focusing on three categories of communication: (1) the terrorist attacks, (2) the actions by the DMOs to manage them, and especially (3) the tourism-related decisions that were taken in order to recover the image of the destinations. The results reveal that to a great extent the destinations focused their communication efforts on managing the attack and to a lesser extent on messages to promote tourism in the region as a way to recover their image.
Thematic Areas: Business and international management Business and management Ciencias sociales Hospitality, leisure, sport & tourism Management Marketing Strategy and management Tourism, leisure and hospitality management
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: sunsi.huertas@urv.cat
ISSN: 2212571X
Author identifier: 0000-0001-6684-4220
Record's date: 2023-02-18
Papper version: info:eu-repo/semantics/acceptedVersion
Link to the original source: https://www.sciencedirect.com/science/article/abs/pii/S2212571X18301094
Papper original source: Journal Of Destination Marketing & Management. 12 46-54
APA: Oliveira A, Huertas-Roig A (2019). How do destinations use twitter to recover their images after a terrorist attack?. Journal Of Destination Marketing & Management, 12(), 46-54. DOI: 10.1016/j.jdmm.2019.03.002
Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.1016/j.jdmm.2019.03.002
Entity: Universitat Rovira i Virgili
Journal publication year: 2019
Publication Type: Journal Publications
Repositori URV