Author, as appears in the article.: Castello, Enric; Montagut, Marta;
Department: Estudis de Comunicació
URV's Author/s: Castelló Cogollos, Enric / Montagut Calvo, Marta
Keywords: Coverage Environmental activism Framing nature Operationalizations Organizational storytelling Politics Risk communication Wildfire mediatization Wildfire prevention
Abstract: This article focuses on the processes of sense-making of forest fires in a Mediterranean context. The authors use a textual approach to compare media framing with activist organizational storytelling. The authors conducted a frame analysis in two major daily newspapers in Catalonia (La Vanguardia and El Periodico de Catalunya) during three summers and compared the results with the stories from four leading activist and volunteering organizations that came out of in-depth interviews with their members, one focus group and published materials. The results identified up to five major mainstream media frames, among which were stories focusing on agricultural risk, climate change and weather conditions; imprudent and negligent attitudes; inappropriate fuel management and woodland conditions; and arson. The natural self-regulatory frame was present as part of the discourse of resilience but almost residual. Some journalism focused on the spectacular nature of the events and their dramatic impact, which led to some degree of mediatization of wildfires. The organizations problematized these frames and discussed about the appropriateness of human intervention to prevent forest fires. The results also revealed that activists observed the issue from a broader complexity, replicating frames on structural responsibility instead of individual responsibility allocation. The authors point out that if wildfires are to be better understood and dealt with more in-depth knowledge is required of different stakeholders' approaches to preventing forest fires.
Thematic Areas: Ciencias sociales Communication Comunicación, información y documentación científica Revistas de ciencias sociales Revistas de filología y linüística
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: marta.montagut@urv.cat enric.castello@urv.cat
ISSN: 23867876
Author identifier: 0000-0002-0270-9983 0000-0003-2154-2450
Record's date: 2024-01-27
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://revistas.unav.edu/index.php/communication-and-society/article/view/35433
Papper original source: Communication & Society-Spain. 32 (4): 291-306
APA: Castello, Enric; Montagut, Marta; (2019). Framing Forest Fires and Environmental Activism: a Storytelling Contest about Human Intervention in Nature. Communication & Society-Spain, 32(4), 291-306. DOI: 10.15581/003.32.4.291-306
Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.15581/003.32.4.291-306
Entity: Universitat Rovira i Virgili
Journal publication year: 2019
Publication Type: Journal Publications
Repositori URV