Articles producció científica> Gestió d'Empreses

The profile of public relations as a key to success for digital communication in tourist destinations

  • Identification data

    Identifier: imarina:6363692
    Handle: https://hdl.handle.net/20.500.11797/imarina6363692
    Authors:
    Francisco Javier Paniagua RojanoNoemí Rabassa FiguerasDolors Setó Pàmies
    Abstract:
    The aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourist destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better management of the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.

  • Others:

    Author, as appears in the article.: Francisco Javier Paniagua Rojano; Noemí Rabassa Figueras; Dolors Setó Pàmies
    Department: Gestió d'Empreses
    URV's Author/s: Rabassa Figueras, Maria Noemí / Setó Pamies, Maria Dolores
    Keywords: Tourism Social media Public relations Community manager Communication Chief communications
    Abstract: The aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourist destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better management of the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.
    Thematic Areas: Multidisciplinar Información y documentación General o multidisciplinar Cultural studies Communication
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 17571898
    Author's mail: dolors.seto@urv.cat noemi.rabassa@urv.cat
    Author identifier: 0000-0002-8525-6712 0000-0003-3789-301X
    Record's date: 2023-04-01
    Papper version: info:eu-repo/semantics/acceptedVersion
    Papper original source: Catalan Journal Of Communication & Cultural Studies. 7 (2): 147-162
    APA: Francisco Javier Paniagua Rojano; Noemí Rabassa Figueras; Dolors Setó Pàmies (2015). The profile of public relations as a key to success for digital communication in tourist destinations. Catalan Journal Of Communication & Cultural Studies, 7(2), 147-162. DOI: 10.1386/cjcs.7.2.147_1
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2015
    Publication Type: Journal Publications

  • Keywords:

    Communication,Cultural Studies
    Tourism
    Social media
    Public relations
    Community manager
    Communication
    Chief communications
    Multidisciplinar
    Información y documentación
    General o multidisciplinar
    Cultural studies
    Communication

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