Author, as appears in the article.: Castelló E; Montagut M

Department: Estudis de Comunicació

URV's Author/s: Castelló Cogollos, Enric / Montagut Calvo, Marta

Keywords: Reframing Radio research Public relations Party political journalism Catalonia Agenda building

Abstract: Research on agenda setting and framing has been dominated by studies of television and the daily press, developed mainly in the United States and in northern European countries and paying special attention to electoral periods. Far from this mainstream approach, our research focuses on agenda and frame building in radio in a non-electoral period in Catalonia (Spain). We conducted in-depth interviews with political party communication consultants and radio editors to analyse how strategies are set and how political issues are framed. We adopt and reconceptualize the concept of reframing, referring to the journalistic task of readdressing the direction of messages promoted by frame sponsors. The journalist who plays a weak reframing role is an easy target for political parties' public relations with vested interests and, in this model, communication consultants have a great capacity to influence the framing of the news aired. The strong reframer, on the other hand, minimizes political party influence on setting and framing issues. In this model, the journalists admit that they engage in an ongoing, strategic battle regarding control of media frames with professional spin doctors. The article also highlights the special conditions of the radio as a medium (ubiquity and immediacy) and its impact on the framing process.© 2011 Taylor & Francis.

Thematic Areas: Media studies and communication Información y documentación Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i

licence for use: https://creativecommons.org/licenses/by/3.0/es/

ISSN: 1461670X

Author's mail: enric.castello@urv.cat marta.montagut@urv.cat

Author identifier: 0000-0003-2154-2450 0000-0002-0270-9983

Record's date: 2023-04-15

Papper version: info:eu-repo/semantics/acceptedVersion

Link to the original source: https://www.tandfonline.com/doi/full/10.1080/1461670X.2010.530969

Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/

Papper original source: Journalism Studies. 12 (4): 506-521

APA: Castelló E; Montagut M (2011). Journalists, reframing and party public relations consultants strategies in morning talk radio. Journalism Studies, 12(4), 506-521. DOI: 10.1080/1461670X.2010.530969

Article's DOI: 10.1080/1461670X.2010.530969

Entity: Universitat Rovira i Virgili

Journal publication year: 2011

Publication Type: Journal Publications