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A youth-led social marketing intervention to encourage healthy lifestyles, the EYTO (European Youth Tackling Obesity) project: A cluster randomised controlled0 trial in Catalonia, Spain Health behavior, health promotion and society

  • Identification data

    Identifier: imarina:6388269
    Authors:
    Llaurado, ElisabetAceves-Martins, MagalyTarro, LuciaPapell-Garcia, IgnasiPuiggros, FrancescArola, LluisPrades-Tena, JordiMontagut, MartaMoragas-Fernandez, Carlota MSola, RosaGiralt, Montse
    Abstract:
    © 2015 Llauradó et al. Background: The encouragement of healthy lifestyles for obesity prevention in young people is a public health priority. The European Youth Tackling Obesity (EYTO) project is a multicentric intervention project with participation from the United Kingdom, Portugal, the Czech Republic and Spain. The general aim of the EYTO project is to improve lifestyles, including nutritional habits and physical activity practice, and to prevent obesity in socioeconomically disadvantaged and vulnerable adolescents. The EYTO project works through a peer-led social marketing intervention that is designed and implemented by the adolescents of each participating country. Each country involved in the project acts independently. This paper describes the Som la Pera intervention Spanish study that is part of the EYTO project. Methods/Design: In Spain, the research team performed a cluster randomised controlled intervention over 2 academic years (2013-2015) in which 2 high-schools were designated as the control group and 2 high-schools were designated as the intervention group, with a minimum of 121 schoolchildren per group. From the intervention group, 5 adolescents with leadership characteristics, called Adolescent Challenge Creators (ACCs), were recruited. These 5 ACCs received an initial 4 h training session about social marketing principles and healthy lifestyle theory, followed by 24 sessions (1.30 h/session) divided in two academic years to design and implement activities presented as challenges to encourage healthy lifestyles among their peers, the approximately 180-200 high-school students in the intervention group. During the design of the intervention, it was essential that the ACCs used the 8 social marketing criteria (customer orientation, behaviour, theory, i
  • Others:

    Author, as appears in the article.: Llaurado, Elisabet; Aceves-Martins, Magaly; Tarro, Lucia; Papell-Garcia, Ignasi; Puiggros, Francesc; Arola, Lluis; Prades-Tena, Jordi; Montagut, Marta; Moragas-Fernandez, Carlota M; Sola, Rosa; Giralt, Montse
    Department: Estudis de Comunicació Bioquímica i Biotecnologia Ciències Mèdiques Bàsiques
    URV's Author/s: ACEVES MARTINS, MAGALY / Arola Ferrer, Luis Maria / Giralt Batista, Montserrat / Llauradó Ribé, Elisabet / Montagut Calvo, Marta / Moragas Fernández, Carlota Maria / Prades Tena, Jordi / Solà Alberich, Rosa Maria / Tarro Sánchez, Lucía
    Keywords: Youth Study protocol Social marketing Peer-led Obesity Healthy lifestyles Childhood obesity Adolescents
    Abstract: © 2015 Llauradó et al. Background: The encouragement of healthy lifestyles for obesity prevention in young people is a public health priority. The European Youth Tackling Obesity (EYTO) project is a multicentric intervention project with participation from the United Kingdom, Portugal, the Czech Republic and Spain. The general aim of the EYTO project is to improve lifestyles, including nutritional habits and physical activity practice, and to prevent obesity in socioeconomically disadvantaged and vulnerable adolescents. The EYTO project works through a peer-led social marketing intervention that is designed and implemented by the adolescents of each participating country. Each country involved in the project acts independently. This paper describes the Som la Pera intervention Spanish study that is part of the EYTO project. Methods/Design: In Spain, the research team performed a cluster randomised controlled intervention over 2 academic years (2013-2015) in which 2 high-schools were designated as the control group and 2 high-schools were designated as the intervention group, with a minimum of 121 schoolchildren per group. From the intervention group, 5 adolescents with leadership characteristics, called Adolescent Challenge Creators (ACCs), were recruited. These 5 ACCs received an initial 4 h training session about social marketing principles and healthy lifestyle theory, followed by 24 sessions (1.30 h/session) divided in two academic years to design and implement activities presented as challenges to encourage healthy lifestyles among their peers, the approximately 180-200 high-school students in the intervention group. During the design of the intervention, it was essential that the ACCs used the 8 social marketing criteria (customer orientation, behaviour, theory, insight, exchange, competition, segmentation and methods mix). The expected primary outcomes from the Spanish intervention will be as follows: increases in the consumption of fruits and vegetables and physical activity practice along with reductions in TV/computer/game console use. The secondary outcomes will be as follows: increased breakfast consumption, engagement with local recreation and reduced obesity prevalence. The outcomes will be measured by the Health Behaviour in School-aged Children Study (HBSC) survey at baseline and at the end of the intervention. In the control group, no intervention was implemented, but the outcome measurements were collected in parallel with the intervention group. Discussion: This study described a new methodology to improve lifestyles and to address adolescent obesity. Trial registration: ClinicalTrials.gov: NCT02157402. Registered 03 June 2014.
    Thematic Areas: Zootecnia / recursos pesqueiros Sociología Serviço social Saúde coletiva Química Public, environmental & occupational health Public health, environmental and occupational health Psicología Planejamento urbano e regional / demografia Odontología Nutrição Medicina iii Medicina ii Medicina i Interdisciplinar Geociências Farmacia Ensino Enfermagem Educação física Educação Economia Ciências biológicas iii Ciências biológicas ii Ciências biológicas i Ciências ambientais Ciência de alimentos Biotecnología Astronomia / física Antropologia / arqueologia Administração, ciências contábeis e turismo Administração pública e de empresas, ciências contábeis e turismo
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 14712458
    Author's mail: carlotamaria.moragas@urv.cat jordi.prades@urv.cat elisabet.llaurado@urv.cat montse.giralt@urv.cat marta.montagut@urv.cat rosa.sola@urv.cat lluis.arola@urv.cat
    Author identifier: 0000-0003-3028-6663 0000-0001-5131-127X 0000-0002-7439-9531 0000-0002-7073-577X 0000-0002-0270-9983 0000-0002-8359-235X 0000-0003-2767-1974
    Record's date: 2024-10-12
    Papper version: info:eu-repo/semantics/publishedVersion
    Link to the original source: https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-015-1920-1
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: Bmc Public Health. 15 (1): 607-
    APA: Llaurado, Elisabet; Aceves-Martins, Magaly; Tarro, Lucia; Papell-Garcia, Ignasi; Puiggros, Francesc; Arola, Lluis; Prades-Tena, Jordi; Montagut, Marta (2015). A youth-led social marketing intervention to encourage healthy lifestyles, the EYTO (European Youth Tackling Obesity) project: A cluster randomised controlled0 trial in Catalonia, Spain Health behavior, health promotion and society. Bmc Public Health, 15(1), 607-. DOI: 10.1186/s12889-015-1920-1
    Article's DOI: 10.1186/s12889-015-1920-1
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2015
    Publication Type: Journal Publications
  • Keywords:

    Public Health, Environmental and Occupational Health,Public, Environmental & Occupational Health
    Youth
    Study protocol
    Social marketing
    Peer-led
    Obesity
    Healthy lifestyles
    Childhood obesity
    Adolescents
    Zootecnia / recursos pesqueiros
    Sociología
    Serviço social
    Saúde coletiva
    Química
    Public, environmental & occupational health
    Public health, environmental and occupational health
    Psicología
    Planejamento urbano e regional / demografia
    Odontología
    Nutrição
    Medicina iii
    Medicina ii
    Medicina i
    Interdisciplinar
    Geociências
    Farmacia
    Ensino
    Enfermagem
    Educação física
    Educação
    Economia
    Ciências biológicas iii
    Ciências biológicas ii
    Ciências biológicas i
    Ciências ambientais
    Ciência de alimentos
    Biotecnología
    Astronomia / física
    Antropologia / arqueologia
    Administração, ciências contábeis e turismo
    Administração pública e de empresas, ciências contábeis e turismo
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