Author, as appears in the article.: Gemma Nel-lo Andreu, Marta; Font-Barnet, Alba; Espasa Roca, Marc;

Department: Geografia

e-ISSN: 2071-1050

URV's Author/s: Font Barnet, Alba / Nel·lo Andreu, Marta Gemma

Keywords: Beach Coastal destination Coronavirus Destination management Ecotourism Environmental policy Environmental quality Innovative strategies Mediterranean environment Pandemic consequences Salou Saloum Senegal Strategic approach Sun Sustainability Tourism development Tourism market Tourist destination Wellness tourism

Abstract: Following a long history of using various strategies and policies for diversification and seasonal adjustment in the face of the challenges of achieving economic, social, and environmental sustainability, sun and beach destinations should also consider targeting the wellness tourism market as a post pandemic opportunity and long-term solution. Salou is a mature sun and beach destination in the Mediterranean, but one which, for some time, has had an increasing commitment to family and sports tourism as a result of a strategic renewal process. Now, with the impact of the coronavirus pandemic, the destination management organization is considering the evolution of the model, the internalization of sustainability as a fundamental value, and the impact of different markets. In this study, we examined the challenges the Salou Tourist Board has faced during the development of a post pandemic model for sustainable tourism and what strategies it has adopted in response. We also considered the opportunities and competitive advantages that Salou has in the field of wellness tourism. The results obtained should encourage the continuation of work that promotes the environmental axis of sustainability and adds value to the natural resources on which it depends, including the sea and the landscape, while maintaining the environmental quality of the resources.

Thematic Areas: Arquitetura e urbanismo Arquitetura, urbanismo e design Biodiversidade Biotecnología Building and construction Ciências agrárias i Computer networks and communications Computer science (miscellaneous) Education Energy engineering and power technology Enfermagem Engenharias i Engenharias ii Engenharias iii Ensino Environmental science (miscellaneous) Environmental sciences Environmental studies Geociências Geografía Geography, planning and development Green & sustainable science & technology Hardware and architecture Historia Interdisciplinar Interdisciplinary research in the social sciences Management, monitoring, policy and law Medicina i Renewable energy, sustainability and the environment Zootecnia / recursos pesqueiros

licence for use: https://creativecommons.org/licenses/by/3.0/es/

Author's mail: alba.font@urv.cat martagemma.nello@urv.cat alba.font@urv.cat

Author identifier: 0000-0002-2806-6242 0000-0002-0437-4056 0000-0002-2806-6242

Record's date: 2023-02-19

Papper version: info:eu-repo/semantics/publishedVersion

Link to the original source: https://www.mdpi.com/2071-1050/13/15/8246

Papper original source: Sustainability. 13 (15):

APA: Gemma Nel-lo Andreu, Marta; Font-Barnet, Alba; Espasa Roca, Marc; (2021). Wellness Tourism-New Challenges and Opportunities for Tourism in Salou. Sustainability, 13(15), -. DOI: 10.3390/su13158246

Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/

Article's DOI: 10.3390/su13158246

Entity: Universitat Rovira i Virgili

Journal publication year: 2021

Publication Type: Journal Publications