Articles producció científica> Estudis de Comunicació

Place branding for smart cities and smart tourism destinations: Do they communicate their smartness?

  • Identification data

    Identifier: imarina:9229585
    Authors:
    Huertas, AssumpcioMoreno, AntonioPascual, Jordi
    Abstract:
    Smart cities and smart tourism destinations integrate technological infrastructures and end‐user devices with the aim of providing more satisfying experiences. They generate expectations of superior innovation, greater interactivity, participation and a better image. Therefore, they need to communicate their smartness and include it in their branding. The study analyses the smart con-tent present in the tourist and non‐tourist official Twitter accounts of a selection of smart cities and smart destinations, through semantic analysis, in order to find out which smart concepts are strate-gically branded to create a smart tourism destination image. The results show that the best cities in the ranking for each smart topic are not the ones with highest percentages of tweets on that topic. The study also shows that the number and percentage of tweets that communicate smart aspects on the platforms analyzed are low, showing the smartness is not included in their branding. It has also been observed that, almost all cities communicate or do not communicate the same concepts, evinc-ing an undifferentiated branding strategy. The results of this study are interesting for urban policy-makers and tourism destination marketers to improve their branding.
  • Others:

    Author, as appears in the article.: Huertas, Assumpcio; Moreno, Antonio; Pascual, Jordi
    Department: Estudis de Comunicació
    URV's Author/s: Huertas Roig, Maria Asuncion / Moreno Ribas, Antonio / Pascual Fontanilles, Jordi
    Keywords: Twitter Social media Smartness Smart tourism destination Smart city Semantic analysis Place branding Co-creation twitter technology social media smartness smart tourism destination smart city semantic analysis residents perceptions involvement foundations experiences ecosystems city
    Abstract: Smart cities and smart tourism destinations integrate technological infrastructures and end‐user devices with the aim of providing more satisfying experiences. They generate expectations of superior innovation, greater interactivity, participation and a better image. Therefore, they need to communicate their smartness and include it in their branding. The study analyses the smart con-tent present in the tourist and non‐tourist official Twitter accounts of a selection of smart cities and smart destinations, through semantic analysis, in order to find out which smart concepts are strate-gically branded to create a smart tourism destination image. The results show that the best cities in the ranking for each smart topic are not the ones with highest percentages of tweets on that topic. The study also shows that the number and percentage of tweets that communicate smart aspects on the platforms analyzed are low, showing the smartness is not included in their branding. It has also been observed that, almost all cities communicate or do not communicate the same concepts, evinc-ing an undifferentiated branding strategy. The results of this study are interesting for urban policy-makers and tourism destination marketers to improve their branding.
    Thematic Areas: Zootecnia / recursos pesqueiros Renewable energy, sustainability and the environment Ren Medicina i Management, monitoring, policy and law Interdisciplinar Historia Hardware and architecture Green & sustainable science & technology Geography, planning and development Geografía Geociências Environmental studies Environmental sciences Environmental science (miscellaneous) Ensino Engenharias iii Engenharias ii Engenharias i Enfermagem Energy engineering and power technology Education Computer science (miscellaneous) Computer networks and communications Ciências agrárias i Building and construction Biotecnología Biodiversidade Arquitetura, urbanismo e design Arquitetura e urbanismo
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: jordi.pascual@urv.cat jordi.pascual@urv.cat antonio.moreno@urv.cat sunsi.huertas@urv.cat
    Author identifier: 0000-0002-7528-5819 0000-0002-7528-5819 0000-0003-3945-2314 0000-0001-6684-4220
    Record's date: 2024-10-12
    Papper version: info:eu-repo/semantics/publishedVersion
    Link to the original source: https://www.mdpi.com/2071-1050/13/19/10953
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: Sustainability. 13 (19): 10953-
    APA: Huertas, Assumpcio; Moreno, Antonio; Pascual, Jordi (2021). Place branding for smart cities and smart tourism destinations: Do they communicate their smartness?. Sustainability, 13(19), 10953-. DOI: 10.3390/su131910953
    Article's DOI: 10.3390/su131910953
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2021
    Publication Type: Journal Publications
  • Keywords:

    Computer Networks and Communications,Education,Energy Engineering and Power Technology,Environmental Science (Miscellaneous),Environmental Sciences,Environmental Studies,Geography, Planning and Development,Green & Sustainable Science & Technology,Hardware and Architecture,Management, Monitoring, Policy and Law,Ren,Renewable Energy, Sustain
    Twitter
    Social media
    Smartness
    Smart tourism destination
    Smart city
    Semantic analysis
    Place branding
    Co-creation
    twitter
    technology
    social media
    smartness
    smart tourism destination
    smart city
    semantic analysis
    residents
    perceptions
    involvement
    foundations
    experiences
    ecosystems
    city
    Zootecnia / recursos pesqueiros
    Renewable energy, sustainability and the environment
    Ren
    Medicina i
    Management, monitoring, policy and law
    Interdisciplinar
    Historia
    Hardware and architecture
    Green & sustainable science & technology
    Geography, planning and development
    Geografía
    Geociências
    Environmental studies
    Environmental sciences
    Environmental science (miscellaneous)
    Ensino
    Engenharias iii
    Engenharias ii
    Engenharias i
    Enfermagem
    Energy engineering and power technology
    Education
    Computer science (miscellaneous)
    Computer networks and communications
    Ciências agrárias i
    Building and construction
    Biotecnología
    Biodiversidade
    Arquitetura, urbanismo e design
    Arquitetura e urbanismo
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