Author, as appears in the article.: Duro, Juan Antonio; Osorio, Antonio; Perez-Laborda, Alejandro;
Department: Economia
URV's Author/s: Duro Moreno, Juan Antonio / Osório da Costa, António Miguel / Perez Laborda, Alejandro
Keywords: Touristic destinations Tourism promotion Market-structure Game-theory Covid-19 pandemics Contest models
Abstract: The COVID-19 has caused a dramatic fall in international tourism demand. Destinations within countries have revised their promotion strategies, intensifying the competition for the domestic market, less affected by mobility restrictions. This paper proposes a contest theory model for characterizing this new context. Two types of destinations, coastal (sun and sand) and rural, compete for the existing demand in terms of promotion spending. The competition is driven by two main factors: the relative strategic advantage of each destination in the international and domestic markets and the strategic value given to each market. The pandemic has likely modified these factors, reducing the traditional advantage of coastal destinations and shifting the valuation towards the domestic market. According to the model, these changes may increase competition for the domestic market, with destinations rising promotion spending even in a context of reduced demand, which is consistent with the empirical evidence.
Thematic Areas: Tourism, leisure and hospitality management Interdisciplinar Hospitality, leisure, sport & tourism Geography, planning and development Economics Economia Ciencias sociales Administração pública e de empresas, ciências contábeis e turismo
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: antonio.osoriodacosta@urv.cat alejandro.perez@urv.cat juanantonio.duro@urv.cat
Author identifier: 0000-0003-3376-0164 0000-0003-4247-598X 0000-0002-1106-5251
Record's date: 2024-08-03
Papper version: info:eu-repo/semantics/submittedVersion
Link to the original source: https://journals.sagepub.com/doi/10.1177/13548166211049870
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Tourism Economics. 29 (2): 378-391
APA: Duro, Juan Antonio; Osorio, Antonio; Perez-Laborda, Alejandro; (2023). Competition for domestic tourism in the COVID-19 pandemic: A characterization using a contest model. Tourism Economics, 29(2), 378-391. DOI: 10.1177/13548166211049870
Article's DOI: 10.1177/13548166211049870
Entity: Universitat Rovira i Virgili
Journal publication year: 2023
Publication Type: Journal Publications
Repositori URV