Articles producció científica> Gestió d'Empreses

No time to lose sex-appeal. Love and attractiveness in the last James Bond movie 2021

  • Identification data

    Identifier: imarina:9261920
    Authors:
    Duque Sanchez, ElenaLópez de Aguileta, GaraziMaria Canal, JosepForaster, Mar Joanpere
    Abstract:
    The James Bond films have had great impact in society from the first one to the most recent one (1962-2021). Much research has been conducted on them, particularly about masculinity and femininity representations. Bond habitually embodies a model of masculinity that disdains women in repetitive dynamics in each film disguised as a halo of seduction. It is identified that this masculinity model has changed in the last films towards a more sensitive and less sexist one. However, the audience’s perception of Bond’s attractiveness according to this change has not been analyzed in depth. This paper aims at studying people’s perceptions of Bond’s attractiveness as the character’s way of treating women changes, particularly in the last film No time to die. To that end, film reviews and user comments in digital platforms were revised. Then, 6 interviews have been conducted. Results show that the language of ethics is used mostly to refer to the correctness of Bond’s changes. The language of desire is mainly used to express a preference for the attractiveness of the traditional model of Bond’s masculinity. A discussion about the language of ethics and the language of desire related to the coercive discourse is made proposing further research.
  • Others:

    Author, as appears in the article.: Duque Sanchez, Elena; López de Aguileta, Garazi; Maria Canal, Josep; Foraster, Mar Joanpere
    Department: Gestió d'Empreses
    URV's Author/s: Joanpere Foraster, Mar
    Keywords: Language of ethics Language of desire James bond Films Casino-royale Attractiveness violence spies socialization masculinity london life language of ethics language of desire james bond gender films daniel craig
    Abstract: The James Bond films have had great impact in society from the first one to the most recent one (1962-2021). Much research has been conducted on them, particularly about masculinity and femininity representations. Bond habitually embodies a model of masculinity that disdains women in repetitive dynamics in each film disguised as a halo of seduction. It is identified that this masculinity model has changed in the last films towards a more sensitive and less sexist one. However, the audience’s perception of Bond’s attractiveness according to this change has not been analyzed in depth. This paper aims at studying people’s perceptions of Bond’s attractiveness as the character’s way of treating women changes, particularly in the last film No time to die. To that end, film reviews and user comments in digital platforms were revised. Then, 6 interviews have been conducted. Results show that the language of ethics is used mostly to refer to the correctness of Bond’s changes. The language of desire is mainly used to express a preference for the attractiveness of the traditional model of Bond’s masculinity. A discussion about the language of ethics and the language of desire related to the coercive discourse is made proposing further research.
    Thematic Areas: Sociology Sociología Revistas de ciencias sociales Psicología Gender studies Estudios de género Ciencias sociales Ciencias políticas y sociología
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: mar.joanpere@urv.cat
    Author identifier: 0000-0002-6006-0190
    Record's date: 2024-08-10
    Papper version: info:eu-repo/semantics/publishedVersion
    Link to the original source: https://hipatiapress.com/hpjournals/index.php/mcs/article/view/9777
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: Masculinities And Social Change. 11 (2): 102-128
    APA: Duque Sanchez, Elena; López de Aguileta, Garazi; Maria Canal, Josep; Foraster, Mar Joanpere (2022). No time to lose sex-appeal. Love and attractiveness in the last James Bond movie 2021. Masculinities And Social Change, 11(2), 102-128. DOI: 10.17583/mcs.9777
    Article's DOI: 10.17583/mcs.9777
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2022
    Publication Type: Journal Publications
  • Keywords:

    Gender Studies,Sociology
    Language of ethics
    Language of desire
    James bond
    Films
    Casino-royale
    Attractiveness
    violence
    spies
    socialization
    masculinity
    london
    life
    language of ethics
    language of desire
    james bond
    gender
    films
    daniel craig
    Sociology
    Sociología
    Revistas de ciencias sociales
    Psicología
    Gender studies
    Estudios de género
    Ciencias sociales
    Ciencias políticas y sociología
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