Author, as appears in the article.: Valor C; Papaoikonomou E; Martínez-de-Ibarreta C
Department: Gestió d'Empreses
URV's Author/s: Papaoikonomou, Eleni
Keywords: Timebanks, goals Participation Exchange systems Consumer-to-consumer exchanges
Abstract: In recent times, consumer-to-consumer exchange networks have gained popularity. In these exchange systems members may adopt different roles as producers or as consumers of products and services. Furthermore, the participation in such systems may aim to achieve utilitarian or political and social goals. In this paper we focus on a particular type of consumer-to-consumer exchange system, timebanking. We posit that goals influence different forms of participation in these networks: political and social goals drive membership but economic goals lead to exchanges. We find confirmation for this assumption in a dataset of 255 self-administered questionnaires to members of Spanish timebanks. In particular, our contribution lies on further understanding the nature and intensity of members’ participation in consumer-to-consumer exchange systems, such as timebanking, in relation to the goals they set. We conclude that to better understand consumer-to-consumer exchange networks it is essential to, first, unbundle the membership from the carried-out transactions, and second, to separate the two roles that members perform in consumer-to-consumer markets as the goals attached to these may vary. Political goals may drive membership but not transactions. © 2017 ESIC & AEMARK
Thematic Areas: Marketing Economia Ciencias sociales Business and management
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: eleni.papaoikonomou@urv.cat
Author identifier: 0000-0003-0198-2926
Record's date: 2023-12-16
Papper version: info:eu-repo/semantics/publishedVersion
Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Spanish Journal Of Marketing - Esic. 21 (1): 14-24
APA: Valor C; Papaoikonomou E; Martínez-de-Ibarreta C (2017). Consumer-to-consumer exchanges: A goal theory approach in the timebanking context [Intercambios entre consumidores: la aplicación de la teoría de metas en el contexto de bancos de tiempo]. Spanish Journal Of Marketing - Esic, 21(1), 14-24. DOI: 10.1016/j.sjme.2016.12.002
Article's DOI: 10.1016/j.sjme.2016.12.002
Entity: Universitat Rovira i Virgili
Journal publication year: 2017
Publication Type: Journal Publications
Repositori URV