Articles producció científica> Estudis de Comunicació

AUGMENTED REALITY LIMITATIONS IN THE TOURISM SECTOR

  • Identification data

    Identifier: imarina:9285930
  • Authors:

    Huertas A
    Iglesia JG
  • Others:

    Author, as appears in the article.: Huertas A; Iglesia JG
    Department: Estudis de Comunicació
    URV's Author/s: Gonzalo Iglesia, Juan Luís / Huertas Roig, Maria Asuncion
    Keywords: Tourism Technology readiness Limitations Experience Augmented reality
    Abstract: Technology development and augmented reality (ar) applications emergence have transformed the experiential process in tourism. ar offers enormous potential and advantages to the tourism sector, especially after covid-19. However, this study aims to find and gain further knowledge of ar’s limitations. This research analysed the ar platform Imageen Tarraco (Tarragona, Spain) based on a users’ survey, in-depth interviews and a focus group (fg). The analysis showed the lack of knowledge and the technical problems as the application’s most challenging limitations and their causes. It also allowed categorizing the overall challenges by type of public and delving into the factors that promote their use or non-use. The study provides useful recommendations to ar platform creators and the destination management organizations (dmos) that implement them.
    Thematic Areas: Planejamento urbano e regional / demografia Media studies and communication Library and information sciences Interdisciplinar Comunicação e informação Communication Ciencias sociales Administração pública e de empresas, ciências contábeis e turismo
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: sunsi.huertas@urv.cat juanluis.gonzalo@urv.cat
    Author identifier: 0000-0001-6684-4220 0000-0002-5682-1102
    Record's date: 2024-04-27
    Papper version: info:eu-repo/semantics/publishedVersion
    Link to the original source: https://revistas.urosario.edu.co/index.php/disertaciones/article/view/11991
    Papper original source: Disertaciones: Anuario Electrónico De Estudios En Comunicación Social. 16 (1): 1-18
    APA: Huertas A; Iglesia JG (2023). AUGMENTED REALITY LIMITATIONS IN THE TOURISM SECTOR. Disertaciones: Anuario Electrónico De Estudios En Comunicación Social, 16(1), 1-18. DOI: 10.12804/revistas.urosario.edu.co/disertaciones/a.11991
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Article's DOI: 10.12804/revistas.urosario.edu.co/disertaciones/a.11991
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2023
    Publication Type: Journal Publications
  • Keywords:

    Tourism
    Technology readiness
    Limitations
    Experience
    Augmented reality
    Planejamento urbano e regional / demografia
    Media studies and communication
    Library and information sciences
    Interdisciplinar
    Comunicação e informação
    Communication
    Ciencias sociales
    Administração pública e de empresas, ciências contábeis e turismo
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