Author, as appears in the article.: Huertas A; Iglesia JG
Department: Estudis de Comunicació
URV's Author/s: Gonzalo Iglesia, Juan Luís / Huertas Roig, Maria Asuncion
Keywords: Tourism Technology readiness Limitations Experience Augmented reality
Abstract: Technology development and augmented reality (ar) applications emergence have transformed the experiential process in tourism. ar offers enormous potential and advantages to the tourism sector, especially after covid-19. However, this study aims to find and gain further knowledge of ar’s limitations. This research analysed the ar platform Imageen Tarraco (Tarragona, Spain) based on a users’ survey, in-depth interviews and a focus group (fg). The analysis showed the lack of knowledge and the technical problems as the application’s most challenging limitations and their causes. It also allowed categorizing the overall challenges by type of public and delving into the factors that promote their use or non-use. The study provides useful recommendations to ar platform creators and the destination management organizations (dmos) that implement them.
Thematic Areas: Planejamento urbano e regional / demografia Media studies and communication Library and information sciences Interdisciplinar Comunicação e informação Communication Ciencias sociales Administração pública e de empresas, ciências contábeis e turismo
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: sunsi.huertas@urv.cat juanluis.gonzalo@urv.cat
Author identifier: 0000-0001-6684-4220 0000-0002-5682-1102
Record's date: 2024-04-27
Papper version: info:eu-repo/semantics/publishedVersion
Papper original source: Disertaciones: Anuario Electrónico De Estudios En Comunicación Social. 16 (1): 1-18
APA: Huertas A; Iglesia JG (2023). AUGMENTED REALITY LIMITATIONS IN THE TOURISM SECTOR. Disertaciones: Anuario Electrónico De Estudios En Comunicación Social, 16(1), 1-18. DOI: 10.12804/revistas.urosario.edu.co/disertaciones/a.11991
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Entity: Universitat Rovira i Virgili
Journal publication year: 2023
Publication Type: Journal Publications