Author, as appears in the article.: Capdevila A; Moragas-fernández CM; Masot JMG
Department: Estudis de Comunicació
URV's Author/s: Capdevila Gómez, Aranzazu Maria / Moragas Fernández, Carlota Maria
Keywords: Vox Twitter Spain Social media Online community Metaphor Far-right populism vox twitter style spain online community metaphor
Abstract: In April 2019, VOX, a far-right populist party, won seats for the first time in the Spanish parliament. VOX successfully used social media to participate in the electoral debate and to establish a more direct link with its followers. We investigated how the VOX online community was structured during the election campaign and to what extent the most influential profiles spread the party’s messages. We accordingly analysed two samples, one composed of tweets and retweets that used the hashtags #28A, #28Abril, and #28AbrilElecciones, and the other composed of metaphorical expressions identified in tweets by influencers. Applying social network analysis to the first sample, we studied the form and structure of the network and identified key profiles in the VOX community, i.e., influencers, builders, and bridges. Using critical metaphor analysis with the second sample, we identified the main frames used by VOX influencers to explore whether they reproduced the party’s populist discourse. We found that the VOX online community in 2019 did not only include party supporters or members but was composed of varied profiles. For this reason, the populist metaphorical framing used by the VOX leadership was only partially disseminated.
Thematic Areas: Media studies and communication Communication Ciencias sociales
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: carlotamaria.moragas@urv.cat arantxa.capdevila@urv.cat
Author identifier: 0000-0003-3028-6663 0000-0003-3030-0488
Record's date: 2024-03-03
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://www.cogitatiopress.com/mediaandcommunication/article/view/5704
Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Media And Communication. 10 (4): 155-169
APA: Capdevila A; Moragas-fernández CM; Masot JMG (2022). Far-Right Populism Online: Did VOX’s Community Reproduce the Party’s Discourse During the April 2019 Campaign?. Media And Communication, 10(4), 155-169. DOI: 10.17645/mac.v10i4.5704
Article's DOI: 10.17645/mac.v10i4.5704
Entity: Universitat Rovira i Virgili
Journal publication year: 2022
Publication Type: Journal Publications
Repositori URV