Author, as appears in the article.: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep;
Department: Enginyeria Informàtica i Matemàtiques
URV's Author/s: Blanco Justicia, Alberto / Domingo Ferrer, Josep
Keywords: Smartphones Signature Pairings Loyalty programs Customer privacy Blind signatures Anonymous credentials Anonymization
Abstract: Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers' preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of consumer privacy ensues. We propose a protocol for privacy-aware loyalty programs that allows vendors and consumers to enjoy the benefits of loyalty (returning customers for the vendor and rewards for the consumers, respectively), while allowing consumers to stay anonymous and empowering them to decide how much of their profile they reveal to the vendor. The vendor must offer additional reward if he wants to learn more details on the consumer's profile. Our protocol is based on partially blind signatures and generalization of product receipts, and provides anonymity to consumers and their purchases, while still allowing negotiated consumer profiling. We provide empirical results that confirm the viability of our approach. (C) 2016 Elsevier B.V. All rights reserved.
Thematic Areas: Telecommunications Interdisciplinar Engineering, electrical & electronic Engenharias iv Engenharias iii Computer science, software, graphics, programming Computer science, software engineering Computer science, information systems Computer science, hardware & architecture Computer networks and communications Ciências biológicas i Ciências ambientais Ciência da computação
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: alberto.blanco@urv.cat josep.domingo@urv.cat
Author identifier: 0000-0002-1108-8082 0000-0001-7213-4962
Record's date: 2023-05-20
Papper version: info:eu-repo/semantics/acceptedVersion
Link to the original source: https://www.sciencedirect.com/science/article/pii/S0140366416300214
Papper original source: Computer Communications. 82 83-94
APA: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep; (2016). Privacy-aware loyalty programs. Computer Communications, 82(), 83-94. DOI: 10.1016/j.comcom.2016.02.002
Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.1016/j.comcom.2016.02.002
Entity: Universitat Rovira i Virgili
Journal publication year: 2016
Publication Type: Journal Publications
Repositori URV