Articles producció científica> Enginyeria Informàtica i Matemàtiques

Privacy-aware loyalty programs

  • Identification data

    Identifier: imarina:9297622
    Authors:
    Blanco-Justicia, AlbertoDomingo-Ferrer, Josep
    Abstract:
    Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers' preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of consumer privacy ensues. We propose a protocol for privacy-aware loyalty programs that allows vendors and consumers to enjoy the benefits of loyalty (returning customers for the vendor and rewards for the consumers, respectively), while allowing consumers to stay anonymous and empowering them to decide how much of their profile they reveal to the vendor. The vendor must offer additional reward if he wants to learn more details on the consumer's profile. Our protocol is based on partially blind signatures and generalization of product receipts, and provides anonymity to consumers and their purchases, while still allowing negotiated consumer profiling. We provide empirical results that confirm the viability of our approach. (C) 2016 Elsevier B.V. All rights reserved.
  • Others:

    Author, as appears in the article.: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep
    Department: Enginyeria Informàtica i Matemàtiques
    URV's Author/s: Blanco Justicia, Alberto / Domingo Ferrer, Josep
    Keywords: Smartphones Signature Pairings Loyalty programs Customer privacy Blind signatures Anonymous credentials Anonymization
    Abstract: Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers' preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of consumer privacy ensues. We propose a protocol for privacy-aware loyalty programs that allows vendors and consumers to enjoy the benefits of loyalty (returning customers for the vendor and rewards for the consumers, respectively), while allowing consumers to stay anonymous and empowering them to decide how much of their profile they reveal to the vendor. The vendor must offer additional reward if he wants to learn more details on the consumer's profile. Our protocol is based on partially blind signatures and generalization of product receipts, and provides anonymity to consumers and their purchases, while still allowing negotiated consumer profiling. We provide empirical results that confirm the viability of our approach. (C) 2016 Elsevier B.V. All rights reserved.
    Thematic Areas: Telecommunications Interdisciplinar Engineering, electrical & electronic Engenharias iv Engenharias iii Computer science, software, graphics, programming Computer science, software engineering Computer science, information systems Computer science, hardware & architecture Computer networks and communications Ciências biológicas i Ciências ambientais Ciência da computação
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: alberto.blanco@urv.cat josep.domingo@urv.cat
    Author identifier: 0000-0002-1108-8082 0000-0001-7213-4962
    Record's date: 2024-10-12
    Papper version: info:eu-repo/semantics/acceptedVersion
    Link to the original source: https://www.sciencedirect.com/science/article/pii/S0140366416300214
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: Computer Communications. 82 83-94
    APA: Blanco-Justicia, Alberto; Domingo-Ferrer, Josep (2016). Privacy-aware loyalty programs. Computer Communications, 82(), 83-94. DOI: 10.1016/j.comcom.2016.02.002
    Article's DOI: 10.1016/j.comcom.2016.02.002
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2016
    Publication Type: Journal Publications
  • Keywords:

    Computer Networks and Communications,Computer Science, Hardware & Architecture,Computer Science, Information Systems,Computer Science, Software Engineering,Computer Science, Software, Graphics, Programming,Engineering, Electrical & Electronic,Telecommunications
    Smartphones
    Signature
    Pairings
    Loyalty programs
    Customer privacy
    Blind signatures
    Anonymous credentials
    Anonymization
    Telecommunications
    Interdisciplinar
    Engineering, electrical & electronic
    Engenharias iv
    Engenharias iii
    Computer science, software, graphics, programming
    Computer science, software engineering
    Computer science, information systems
    Computer science, hardware & architecture
    Computer networks and communications
    Ciências biológicas i
    Ciências ambientais
    Ciência da computação
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