Autor según el artículo: Marine-Roig, Estela Anton Clave, Salvador

Departamento: Geografia

Autor/es de la URV: Anton Clavé, Salvador / MARINÉ ROIG, ESTELA

Palabras clave: Travel review Travel blogs Travel blog Spatial indexes Online travel reviews Multiscalar destination Destination image specialisation Catalonia

Resumen: The aim of this paper is to study the perceived image specialisation of multiscalar tourism destinations as reflected in tourists' online user-generated content (UGC). For this purpose, perceived image and place specialisation among subregional brands within a regional destination are studied in the case of Catalonia. The analysis consists of a computerised quantitative content analysis based on keyword counts, aggregated into attraction factor categories, of more than 128,000 travel blog and review entries. First, the density of each attraction factor is analysed for each subregional brand. Second, spatial coefficients are applied to further ascertain the relative specialisation of each subregional brand. Results show strong perceived specialisation between subregional brands within Catalonia as a multiscalar destination and highlight the role of each one in the building of the image of Catalonia as a whole

Grupo de investigación: GRATET. Anàlisi Territorial i Estudis Turístics

Áreas temáticas: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management

Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/

ISSN: 2212571X

Direcció de correo del autor: salvador.anton@urv.cat

Identificador del autor: 0000-0001-9818-2778

Fecha de alta del registro: 2023-02-18

Versión del articulo depositado: info:eu-repo/semantics/submittedVersion

Enlace a la fuente original: https://www.sciencedirect.com/science/article/pii/S2212571X1500075X?via%3Dihub

URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/

Referencia al articulo segun fuente origial: Journal Of Destination Marketing & Management. 5 (3): 202-213

Referencia de l'ítem segons les normes APA: Marine-Roig, Estela Anton Clave, Salvador (2016). Perceived image specialisation in multiscalar tourism destinations. Journal Of Destination Marketing & Management, 5(3), 202-213. DOI: 10.1016/j.jdmm.2015.12.007

DOI del artículo: 10.1016/j.jdmm.2015.12.007

Entidad: Universitat Rovira i Virgili

Año de publicación de la revista: 2016

Tipo de publicación: Journal Publications