Autor según el artículo: Marine-Roig, Estela Anton Clave, Salvador
Departamento: Geografia
Autor/es de la URV: Anton Clavé, Salvador / MARINÉ ROIG, ESTELA
Palabras clave: Travel review Travel blogs Travel blog Spatial indexes Online travel reviews Multiscalar destination Destination image specialisation Catalonia
Resumen: The aim of this paper is to study the perceived image specialisation of multiscalar tourism destinations as reflected in tourists' online user-generated content (UGC). For this purpose, perceived image and place specialisation among subregional brands within a regional destination are studied in the case of Catalonia. The analysis consists of a computerised quantitative content analysis based on keyword counts, aggregated into attraction factor categories, of more than 128,000 travel blog and review entries. First, the density of each attraction factor is analysed for each subregional brand. Second, spatial coefficients are applied to further ascertain the relative specialisation of each subregional brand. Results show strong perceived specialisation between subregional brands within Catalonia as a multiscalar destination and highlight the role of each one in the building of the image of Catalonia as a whole
Grupo de investigación: GRATET. Anàlisi Territorial i Estudis Turístics
Áreas temáticas: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 2212571X
Direcció de correo del autor: salvador.anton@urv.cat salvador.anton@urv.cat
Identificador del autor: 0000-0001-9818-2778 0000-0001-9818-2778
Fecha de alta del registro: 2024-09-07
Versión del articulo depositado: info:eu-repo/semantics/submittedVersion
URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Journal Of Destination Marketing & Management. 5 (3): 202-213
Referencia de l'ítem segons les normes APA: Marine-Roig, Estela Anton Clave, Salvador (2016). Perceived image specialisation in multiscalar tourism destinations. Journal Of Destination Marketing & Management, 5(3), 202-213. DOI: 10.1016/j.jdmm.2015.12.007
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2016
Tipo de publicación: Journal Publications
Repositori URV