Autor según el artículo: Oliveira A, Huertas-Roig A
Departamento: Estudis de Comunicació
Autor/es de la URV: Huertas Roig, Maria Asuncion
Palabras clave: Crises communication Crisis communication Crisis management Destination image Terrorism Terrorist attacks Tourist destination image Twitter
Resumen: The purpose of this paper is to investigate how the destination marketing organizations (DMOs) of Barcelona and Cambrils communicated information about the terrorist attacks they suffered and what they have done to recover their image. The tweets posted on the Barcelona and Cambrils profiles were examined following a content analysis method focusing on three categories of communication: (1) the terrorist attacks, (2) the actions by the DMOs to manage them, and especially (3) the tourism-related decisions that were taken in order to recover the image of the destinations. The results reveal that to a great extent the destinations focused their communication efforts on managing the attack and to a lesser extent on messages to promote tourism in the region as a way to recover their image.
Áreas temáticas: Business and international management Business and management Ciencias sociales Hospitality, leisure, sport & tourism Management Marketing Strategy and management Tourism, leisure and hospitality management
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
Direcció de correo del autor: sunsi.huertas@urv.cat
ISSN: 2212571X
Identificador del autor: 0000-0001-6684-4220
Fecha de alta del registro: 2023-02-18
Versión del articulo depositado: info:eu-repo/semantics/acceptedVersion
Enlace a la fuente original: https://www.sciencedirect.com/science/article/abs/pii/S2212571X18301094
Referencia al articulo segun fuente origial: Journal Of Destination Marketing & Management. 12 46-54
Referencia de l'ítem segons les normes APA: Oliveira A, Huertas-Roig A (2019). How do destinations use twitter to recover their images after a terrorist attack?. Journal Of Destination Marketing & Management, 12(), 46-54. DOI: 10.1016/j.jdmm.2019.03.002
URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
DOI del artículo: 10.1016/j.jdmm.2019.03.002
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2019
Tipo de publicación: Journal Publications
Repositori URV