Articles producció científica> Gestió d'Empreses

The profile of public relations as a key to success for digital communication in tourist destinations

  • Datos identificativos

    Identificador: imarina:6363692
    Autores:
    Francisco Javier Paniagua RojanoNoemí Rabassa FiguerasDolors Setó Pàmies
    Resumen:
    The aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourist destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better management of the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.
  • Otros:

    Autor según el artículo: Francisco Javier Paniagua Rojano; Noemí Rabassa Figueras; Dolors Setó Pàmies
    Departamento: Gestió d'Empreses
    Autor/es de la URV: Rabassa Figueras, Maria Noemí / Setó Pamies, Maria Dolores
    Palabras clave: Tourism Social media Public relations Community manager Communication Chief communications
    Resumen: The aim of the present work is to examine the profile of the people who manage digital communication in the main Spanish tourist destinations, and ascertain how they plan the strategy and their presence in the major social media. The research stems from the assumption that most of them have received training in the field of communication and public relations, although a need is perceived to expand their training towards other areas to enable better management of the social media. This communication, based on the study of the case of tourist destinations in different Spanish autonomous communities, is supported by both the quantitative and qualitative method, as a survey is conducted among managers of social networks in the chosen destinations and in an interview held with the communication officers in order to identify their role in the structure of the department, their functions and training needs.
    Áreas temáticas: Multidisciplinar Información y documentación General o multidisciplinar Cultural studies Communication
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 17571898
    Direcció de correo del autor: dolors.seto@urv.cat noemi.rabassa@urv.cat
    Identificador del autor: 0000-0002-8525-6712 0000-0003-3789-301X
    Fecha de alta del registro: 2023-04-01
    Versión del articulo depositado: info:eu-repo/semantics/acceptedVersion
    Enlace a la fuente original: https://www.ingentaconnect.com/content/intellect/cjcs/2015/00000007/00000002/art00003
    Referencia al articulo segun fuente origial: Catalan Journal Of Communication & Cultural Studies. 7 (2): 147-162
    Referencia de l'ítem segons les normes APA: Francisco Javier Paniagua Rojano; Noemí Rabassa Figueras; Dolors Setó Pàmies (2015). The profile of public relations as a key to success for digital communication in tourist destinations. Catalan Journal Of Communication & Cultural Studies, 7(2), 147-162. DOI: 10.1386/cjcs.7.2.147_1
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    DOI del artículo: 10.1386/cjcs.7.2.147_1
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2015
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Communication,Cultural Studies
    Tourism
    Social media
    Public relations
    Community manager
    Communication
    Chief communications
    Multidisciplinar
    Información y documentación
    General o multidisciplinar
    Cultural studies
    Communication
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