Autor según el artículo: Lozano-Monterrubio N; Huertas A
Departamento: Estudis de Comunicació
Autor/es de la URV: Huertas Roig, Maria Asuncion / Lozano Monterrubio, Natalia
Palabras clave: User-generated content (ugc) User-generated content Tourist destinations Social media Place Online travel reviews Information search Hospitality Experiences Emotions Destination image Barcelona
Resumen: © 2020 Communication & Society. Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the incidents that occurred during the last quarter of 2017 related with the Catalan independence process may have a negative impact on the brand image of a destination. This paper has used a specific methodology for content analysis of social media in the field of tourism to study the worst rated OTRs (one-star) of seven different attractions of Barcelona in three social media platforms that are able to geolocate places (TripAdvisor, Google Maps and Facebook) to determine the nature, discourses and the emotions raised. Although most complaints refer to the intrinsic problems of the attractions like high entrance prices and long queues due to tourism overcrowding, results reveal that OTR platforms also include tourists’ personal opinions on such issues as politics and religion. The originality of this research paper is that it delves into users’ co-creation of destination brand image through the analysis of negative OTRs and the emotions expressed in their comments.
Áreas temáticas: Media studies and communication Información y documentación Cultural studies Comunicación Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i
ISSN: 02140039
Direcció de correo del autor: natalia.lozano@urv.cat sunsi.huertas@urv.cat
Identificador del autor: 0000-0001-9848-0257 0000-0001-6684-4220
Fecha de alta del registro: 2023-08-05
Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
Enlace a la fuente original: https://revistas.unav.edu/index.php/communication-and-society/article/view/38913/34304
URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Comunicacion Y Sociedad. 33 (3): 33-49
Referencia de l'ítem segons les normes APA: Lozano-Monterrubio N; Huertas A (2020). The image of barcelona in online travel reviews during 2017 Catalan independence process. Comunicacion Y Sociedad, 33(3), 33-49. DOI: 10.15581/003.33.3.33-49
DOI del artículo: 10.15581/003.33.3.33-49
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2020
Tipo de publicación: Journal Publications
Repositori URV