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Identification of robust retailing location patterns with complex network approaches

  • Datos identificativos

    Identificador: imarina:9202562
    Autores:
    Sanchez-Saiz, Rosa MariaAhedo, VirginiaSantos, Jose IgnacioGomez, SergioGalan, Jose Manuel
    Resumen:
    The problem of location is the cornerstone of strategic decisions in retail management. This decision is usually complex and multidimensional. One of the most relevant success factors is an adequate balanced tenancy, i.e., a complementary ecosystem of retail stores in the surroundings, both in planned and unplanned areas. In this paper, we use network theory to analyze the commercial spatial interactions in all the cities of Castile and Leon (an autonomous community in north-western Spain), Madrid, and Barcelona. Our approach encompasses different proposals both for the definition of the interaction networks and for their subsequent analyses. These methodologies can be used as pre-processing tools to capture features that formalize the relational dimension for location recommendation systems. Our results unveil the retail structure of different urban areas and enable a meaningful comparison between cities and methodologies. In addition, by means of consensus techniques, we identify a robust core of commercial relationships, independent of the particularities of each city, and thus help to distinguish transferable knowledge between cities. The results also suggest greater specialization of commercial space with city size.
  • Otros:

    Autor según el artículo: Sanchez-Saiz, Rosa Maria; Ahedo, Virginia; Santos, Jose Ignacio; Gomez, Sergio; Galan, Jose Manuel
    Departamento: Enginyeria Informàtica i Matemàtiques
    Autor/es de la URV: Gómez Jiménez, Sergio
    Palabras clave: Retailing Location Complex networks Community analysis Commercial structure Balanced tenancy
    Resumen: The problem of location is the cornerstone of strategic decisions in retail management. This decision is usually complex and multidimensional. One of the most relevant success factors is an adequate balanced tenancy, i.e., a complementary ecosystem of retail stores in the surroundings, both in planned and unplanned areas. In this paper, we use network theory to analyze the commercial spatial interactions in all the cities of Castile and Leon (an autonomous community in north-western Spain), Madrid, and Barcelona. Our approach encompasses different proposals both for the definition of the interaction networks and for their subsequent analyses. These methodologies can be used as pre-processing tools to capture features that formalize the relational dimension for location recommendation systems. Our results unveil the retail structure of different urban areas and enable a meaningful comparison between cities and methodologies. In addition, by means of consensus techniques, we identify a robust core of commercial relationships, independent of the particularities of each city, and thus help to distinguish transferable knowledge between cities. The results also suggest greater specialization of commercial space with city size.
    Áreas temáticas: Information systems Engineering (miscellaneous) Computer science, artificial intelligence Computational mathematics Ciencias sociales Artificial intelligence
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: sergio.gomez@urv.cat
    Identificador del autor: 0000-0003-1820-0062
    Fecha de alta del registro: 2024-10-26
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://link.springer.com/article/10.1007/s40747-021-00335-8
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: Complex & Intelligent Systems. 8 (1): 83-106
    Referencia de l'ítem segons les normes APA: Sanchez-Saiz, Rosa Maria; Ahedo, Virginia; Santos, Jose Ignacio; Gomez, Sergio; Galan, Jose Manuel (2022). Identification of robust retailing location patterns with complex network approaches. Complex & Intelligent Systems, 8(1), 83-106. DOI: 10.1007/s40747-021-00335-8
    DOI del artículo: 10.1007/s40747-021-00335-8
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2022
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Artificial Intelligence,Computational Mathematics,Computer Science, Artificial Intelligence,Engineering (Miscellaneous),Information Systems
    Retailing
    Location
    Complex networks
    Community analysis
    Commercial structure
    Balanced tenancy
    Information systems
    Engineering (miscellaneous)
    Computer science, artificial intelligence
    Computational mathematics
    Ciencias sociales
    Artificial intelligence
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