Autor según el artículo: Castelló, Enric

Departamento: Estudis de Comunicació

Autor/es de la URV: Castelló Cogollos, Enric

Palabras clave: Wine storytelling Will for terroir Terroir Organizational communication Geographical indications Agricultural systems wines wine storytelling will for terroir taste place organizational communication images identity geographical indications french agricultural systems

Resumen: This article discusses the concept of terroir in the light of the communication practices. It provides a literature review illustrated with a case observation. The author identifies three key stages in the constitution of the terroir through communication: organizational norms and interaction; the circulation of public relations, marketing and media messages, and promotion; and a meaningful consumer experience that closes the circle of a terroir-based storytelling. Here, communication processes play a leading role, which includes the agency of diverse stakeholders. The author argues that, among these stakeholders, geographical indication (GI) organizations are leading agents that build symbolic terroir practices. One of the text's principal theses is that terroir is a socio-cultural construction embedded in storytelling practices with a broad scientific, economic, social and cultural exchange. For this terroir to exist, there must be a collective will, driven by the interests of a wide range of stakeholders such as policymakers, local communities, vine growers, winemakers, marketers and consumers. The practice of defining, communicating and circulating this storytelling is what finally transfers agency to the narrative itself in what the author refers to as the will for terroir. The article illustrates the process with a case study of a wine GI in Catalonia (Spain) and discusses how the will for terroir is relevant at each stage.

Áreas temáticas: Zootecnia / recursos pesqueiros Sociology and political science Sociology Sociologia i política Sociología Regional & urban planning Planning & development Planejamento urbano e regional / demografia Interdisciplinar Human geography and urban studies Historia Geography, planning and development Geography Geografía Forestry Economia Development Ciencias sociales Ciências ambientais

Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/

Direcció de correo del autor: enric.castello@urv.cat

Identificador del autor: 0000-0003-2154-2450

Fecha de alta del registro: 2023-02-19

Versión del articulo depositado: info:eu-repo/semantics/publishedVersion

Enlace a la fuente original: https://www.sciencedirect.com/science/article/pii/S0743016721001820?via%3Dihub

URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/

Referencia al articulo segun fuente origial: Journal Of Rural Studies. 86 386-397

Referencia de l'ítem segons les normes APA: Castelló, Enric (2021). The will for terroir: A communicative approach. Journal Of Rural Studies, 86(), 386-397. DOI: 10.1016/j.jrurstud.2021.06.007

DOI del artículo: https://doi.org/10.1016/j.jrurstud.2021.06.007

Entidad: Universitat Rovira i Virgili

Año de publicación de la revista: 2021

Tipo de publicación: Journal Publications